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Master of Business Administration in Marketing online

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The job market for marketing professionals is intensely competitive, so it’s more important than ever for business professionals to possess a working background in strategic marketing and consumer behavior. This online degree program offers you a unique advantage: the opportunity to master both business best practices and the concepts that guide effective marketing and the knowledge to apply them in a digitally driven world.

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Program Overview

An MBA in Marketing can be extremely useful for business professionals who want to move into top-level management positions. Employers are increasingly looking for MBA graduates with marketing expertise, and the Bureau of Labor Statistics states that managers who can navigate the digital world of advertising should have an advantage when it comes to employment prospects.

icon $13,608* Total Program Cost
icon As few as 16 months Program Duration
icon 36 Credit Hours
icon $13,608* Total Program Cost
icon As few as 16 months Program Duration
icon 36 Credit Hours

Lamar University's College of Business is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB International). Due in large part to Lamar University's commitment to quality and nationally recognized faculty, the Lamar University MBA has been ranked a Top 10 MBA in Texas, and The Princeton Review ranked Lamar University's College of Business one of the Top 267 Business Schools in the nation.

When you earn your MBA online from Lamar University, you gain not only MBA credentials, but also the benefit of advanced marketing, analytical, and management skills useful in any business environment.

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Marketing concentration coursework examines marketing strategies relevant to an evolving digital marketplace, the benefit of customer relationship management systems, and analytical techniques related to marketing research. Other topics include international marketing and an overview of entrepreneurship.

Program Advantages:

  • 100% online courses allow you to study and attend lectures around your busy schedule with an accelerated, 8-week course format that allows you to graduate faster than in a traditional campus-based program. MBA students with an undergraduate business degree can earn their MBA in as few as 16 months.
  • Same nationally recognized faculty who teach on campus
  • Lamar University is a recognized leader in online education, providing students with opportunities to grow their careers through high-quality, affordable online degree programs
  • Lamar University's College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International)—the international gold standard for business school accreditation

Related Degrees:

Have questions or need more information about Lamar University’s online programs?

Tuition

LU is committed to providing an outstanding education that is also affordable. Tuition is structured to give our students the best value and flexibility.

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$13,608 Total program cost without leveling courses
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$15,570** Total program cost with leveling courses

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In addition to the textbook, some courses may require ancillary course materials that may range up to $150 each. Use of additional resources are at the discretion of each professor.

Financial Aid

Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.

Calendar

Our MBA in Marketing online program offers multiple start dates to accommodate your busy lifestyle.

Upcoming Start Dates:

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8-Week Courses Program Start Date Application Deadline Payment Due Last Class Day
Spring I 2019 1/22/2019 1/6/2019 1/17/2019 3/8/2019
Spring II 2019 3/20/2019 2/27/2019 3/18/2019 5/14/2019
Summer 2019 5/28/2019 5/7/2019 5/23/2019 7/19/2019
Ready to take the next step toward earning your degree online?

Admissions

Lamar University's online programs have specific requirements that applicants must meet to enroll. Please review the admission guidelines carefully. For specific questions or more details, view our admission FAQs.

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Online Application

Submit your application and one-time $25 application fee online.

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Bachelor's Degree

Undergraduate degree from an accredited university.

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Official Transcripts*

Submit official transcripts from all colleges and universities attended.

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Leveling Requirements

Students with non-business undergraduate degrees may be required to take three leveling courses – ACCT 5315, ECON 5300 and FINC 5300. An optional self-paced leveling course, BULW 5300, is also available. All international students are required to take BCOM 5300.

Students who are required to take an English proficiency exam prior to admission will also be required to take BCOM 5300. Students who score 7.0 or higher on the ILETS, or the equivalent score on the TOEFL, will be waived from BCOM 5300.

In addition, the MBA director may require the following courses for students whose academic backgrounds in business administration, grade point average, or work experience are limited: BUAL 2310, MGMT 3320, BCOM 5300, MGMT 3310 and/or MKTG 3310.

Pre-MBA

The Pre-MBA program allows students to take up to nine hours of graduate level coursework to apply toward their MBA before taking the GMAT. In order to qualify for Pre-MBA admission, students must have a minimum 2.75 cumulative GPA. The GPA can be calculated using the applicant's undergraduate cumulative or last 60 hours. After completing your nine hours you must submit an acceptable GMAT score to fully enroll in the MBA program.

University Admission Requirements

Applicants must meet at least one of the following standards:

  • A total of at least 1,000 points based on the formula: (200 x GPA) + GMAT score = 1,000 or higher
  • -or-
  • A total of at least 1,000 points based on the formula: (200 x the GPA of the last 60 hours of undergraduate work) + GMAT score = 1,000 or higher

GMAT waiver

If applicants qualify for the GMAT waiver, based on the criteria below, please complete the GMAT Waiver Form.

Applicants with Business Undergraduate Degrees

The Graduate Management Admissions Test may be waived for applicants having a 3.0 cumulative or higher GPA and 4 or more years of increasing professional or managerial experience.

Students who do not meet the academic requirements specified in the GMAT waiver will be required to submit a GMAT score, meet the MBA admission formula (200 x GPA) + GMAT = 1000, and submit a petition for re-admission.

*All applicants must submit official, sealed transcripts from each institution attended to the Admissions Office. All degrees must be from a regionally accredited institution.

Send transcripts to:

Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710

Check to see if the program is offered to residents in your state before applying by clicking here.

Courses

The MBA in Marketing online features a solid core of graduate-level business knowledge and applications, plus concentration coursework that relates to marketing strategies relevant to an evolving digital marketplace. Other topics include international marketing and an overview of entrepreneurship. Students with non-business undergraduate degrees may be required to take additional leveling courses.

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Students with non-business undergraduate degrees may be required to take three leveling courses – ACCT 5315, ECON 5300 and FINC 5300. An optional self-paced leveling course, BULW 5300, is also available. All international students are required to take BCOM 5300.

ACCT 5315: Financial Accounting

Duration: 8 weeks  |  Credit Hours: 3

Concepts of financial accounting. Emphasis is on the conceptual framework of accounting and preparation and uses of financial statements. Additional topics include, Managerial Accounting and Cost Concepts, Cost Volume Profit Analysis, Flexible Budgets and Standard Costs and Variance Analysis.

ECON 5300: Microeconomic Principles

Duration: 8 weeks  |  Credit Hours: 3

Introduction to economic principles, allocation of resources, determination of output and prices, distribution and managerial economics. Prerequisite: Graduate standing. Prerequisite: Graduate standing.

FINC 5300: Foundations of Finance

Duration: 8 weeks  |  Credit Hours: 3

A survey of the financial management function in private business firms, with emphasis on major financial policy decision issues and the analytical techniques used to assist management in making those decisions. Prerequisite: Graduate standing, ACCT 5315, ECON 5300 or undergraduate equivalent.

BULW 5300: Legal Environment of Business

Duration: 8 weeks  |  Credit Hours: 3

A survey of the legal environment of business including concepts of legal rules, the legal framework to resolve disputes, a study of the concept of property rights, contracts, commercial paper, agency and employment laws, government regulation of business through administrative agencies, and introduction to international law. Prerequisite: Graduate standing.

BCOM 5300: Business Communication

Duration: 8 weeks  |  Credit Hours: 3

Communication theory and practice with emphasis on variables affecting organizational communications. Intrapersonal, organization, and technological dimensions of communications. Specific areas include cultural and international differences in communication; one-to-one, small group and large group communications; formal and informal networks; electronic transmission; business letters and memoranda; and research papers and formal reports.

ACCT 5370: Managerial Accounting

Duration: 8 weeks  |  Credit Hours: 3

Application of accounting data in decision making; cost analysis as applied in the development of budgets and standards; accounting as a tool for cost and pricing; case problems, using the microcomputer as a decision-making tool, which require students to interpret and discuss their analysis in the context of managerial decision-making. Prerequisite: Graduate standing and ACCT 5315 or equivalent.

BUAL 5380: Managerial Decision Making

Duration: 8 weeks  |  Credit Hours: 3

This course provides a study of statistical concepts and methods to facilitate decision making. The course provide students with an understanding of concepts and quantitative tools required in the decision making process. It also helps the students devolve the ability to understand and apply several statistical tools and procedures to several decision making situation I the business world. Students will be familiar to several business research process and tools which require thinking like a researcher. Students will be familiar to several statistical analyses from data collection, analyzing data, interpretation, and research reporting and management decision. Prerequisite: Graduate standing and BUAL 2310 and approval of advisor.

ECON 5370: Managerial Economics

Duration: 8 weeks  |  Credit Hours: 3

A study in the depth of the principles and techniques of economics analysis applicable to the problems of business management. Prerequisite: Graduate standing, ECON 5300.

FINC 5310: Financial Management

Duration: 8 weeks  |  Credit Hours: 3

A study of the financial policy of business firms along with the theory supporting that policy. Topics include capital budgeting, capital structure, cost of capital, dividend policy, and management of working capital, as well. Prerequisite: Graduate standing, FINC 5300 or equivalent.

MKTG 5310: Marketing Management

Duration: 8 weeks  |  Credit Hours: 3

An intensive study of specific marketing concepts and theories. Marketing strategies for the national and multinational firms are surveyed. Emphasis is placed on reading from current journals and other related publications. Prerequisite: Graduate standing.

MGMT 5340: International Business

Duration: 8 weeks  |  Credit Hours: 3

This course will be taught as a combination of lecture and interactive seminar at a master’s level. The primary goal of this course is to develop effective management techniques and practices in the international and/or cross-cultural business context. At the same time, this course will strengthen students’ abilities to summarize, critique, and evaluate current managerial practices and issues relevant to international management. Each student will have the opportunity to communicate his/her ideas and thoughts about the assigned readings to others. Likewise, every one will be expected to listen both critically and positively to other students’ thoughts and ideas. Prerequisite: Graduate standing.

MGMT 5380: Strategic Management

Duration: 8 weeks  |  Credit Hours: 3

The capstone course for the MBA. The course assumes that the company success depends upon formulation of an astute "game plan" and the ability to implement and execute that game pan proficiently. The purpose of the class is to enable students to “think strategically,” consider the total enterprise, and to make long-term decisions in a global market environment. A prerequisite for the integrative case study. Prerequisite: Must be in last semester of course work and have approval of advisor.

MISY 5340: ERP Overview

Duration: 8 weeks  |  Credit Hours: 3

This course will provide students an overview of the fundamental business processes and enterprise resource planning (ERP) systems used to run organizations. The course will begin with an overview of business processes across the supply chain, and then will show how integrated processes create value, and finally the last third of the semester will be spent to demonstrate how these integrated processes fit into ERP systems by assigning students to participate in an ERP simulation system (ERPsim) strategy game.

Students will choose three courses from MKTG 5350, MGMNT 5350, MKTG 5360, MISY 5380 and MKTG 5370. Students will choose one of the following: MKTG 5340 or MGMNT 5311. Please contact your advisor to discuss the options.

MKTG 5350: Digital Marketing

Duration: 8 weeks  |  Credit Hours: 3

This course is a comprehensive review of marketing strategies that are enabled and enhanced by rapidly-evolving electronic and interactive media and communication methods.

MGMT 5350: Strategic Cases in Services Marketing and Management

Duration: 8 weeks  |  Credit Hours: 3

The course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention and building of strong customer relationships through quality service are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high-technology manufacturers, automotive, industrial products, etc.). Classroom sessions may consist of a mixture of short lectures, student discussions of material and assignments, case discussions, media presentations, active learning exercises, and guest speakers.

MKTG 5360: Consumer Behavior

Duration: 8 weeks  |  Credit Hours: 3

The purpose of this course is to introduce MBA students to the behavioral concepts and strategic implications of consumer behavior. The perspectives of both the marketing manager, who must understand consumers in order to develop and implement effective marketing strategies, and the consumers, who must utilize marketing information to make decisions, will be considered. In this course, concepts and theories from various behavioral sciences as well as business will be examined to determine how they can help marketers better understand and shape consumers' behaviors so that strategic decision-making can be improved.

MISY 5380: Enterprise Systems

Duration: 8 weeks  |  Credit Hours: 3

This course will expose students to the concepts, capabilities and benefits of CRM (Customer Relationship Management Systems); how CRM can be used by companies for customer acquisition, retention and development; and how to implement CRM using the most recent technologies. The course will cover various aspects of operational, strategic and analytics CRM. This course will use SAP's CRM Webclient UI and Cloud4Customer, both major SAP Customer Relationship Management software solutions, to enact marketing, sales and service transactions relation to CRM processes. We will also review CRM transactions performed using FIORI Launchpad. Additionally, we will use Salesforce, the technology designed to help sell, service, market, analyze and connect with the customers.

MKTG 5370: Marketing Research

Duration: 8 weeks  |  Credit Hours: 3

This course prepares students in data analytical skills pertaining to market research. Students are expected to develop skills in the JMP software program which will encompass the preparation of data for analysis along with various analytical techniques related to multivariate data analysis, such as multiple regressions, cluster, factor and discriminant analysis. Practical hands-on software exercises will be completed by theoretical knowledge based on course materials and the required textbook.

MKTG 5340: International Marketing

Duration: 8 weeks  |  Credit Hours: 3

This course focus on analysis and planning of marketing mix on an international scale. The course focuses on the aspects of international marketing such as the international market, the identification of global opportunities and threats, the formulation of international marketing strategy, and the organizations and control of global marketing

MGMT 5311: Concepts and Applications for New Ventures

Duration: 8 weeks  |  Credit Hours: 3

This course is designed to provide students an overview of entrepreneurship, particularly in the development of new products and services. The course reviews the various challenges facing the aspiring entrepreneur through a combination of course materials, case-study analysis and discussions on topics related to entrepreneurship. In addition, students will be introduced to various techniques which help an aspiring entrepreneur fine-tune their products as well as recognize promising market segments they could target.

*Price does not include leveling courses (if required). Distance learning fee is included in the tuition listed.

**Total program cost with leveling courses is $16,470. A $900 Career Changer scholarship is available to all students who are required to taking leveling courses.

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