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Qingjiang (Q. J.) Yao, Ph.D.

Qingjiang (Q. J.) Yao, Ph.D. — Assistant Professor

"Communication the greatest challenge as well as the greatest opportunity."

Degrees Held:

  • Ph.D. in Mass Communication – University of South Carolina
  • Master’s degree in Philosophy – Beijing Normal University

Department: Communication


Career highlights:
Dr. Qingjiang "Q.J." Yao worked at an educational newspaper in Beijing for six years before pursuing his doctorate in the United States. He taught at Fort Hays State University in Kansas and the University of Iowa in the areas of strategic and mass communications as well as public speaking before coming to Lamar. His research interest currently lies in examining media's persuasive effects in the digital era and particularly on science and health issues. He has published in such journals as American Journal of Media Psychology, Asian Journal of Communication, China Media Research, Journal of Internet Law, Public Relations Review, Science Communication and other venues.

Why did you start teaching in the online program?
To offer students online degree opportunities to learn advertising and desktop publishing.

What's the best advice that you ever received from one of your professors?
Moor your boat in a bigger pier.

What's the most important thing you want students to take away from your class?
Fundamental advertising techniques based on theoretical understanding.

What's the best quote that you've heard to summarize your industry?
"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising." - Franklin D. Roosevelt

Who have you drawn the most inspiration from as you've built your career?
George Gallup.

What do you think is the biggest challenge that people in your industry face today?
Communication technology. It is the greatest challenge as well as the greatest opportunity.

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