Courses Bachelor of Science in Communication online
This course focuses upon the nature of electronic information processes and their impact upon the emerging global culture, introduces the concept of psychological/mythic meaning in media and facilitates the reading of film and television images on both semiotic and symbolic levels. Majors should complete this course during their freshman year. (Fall 2, Spring 2)
Principles and practices of public speaking.
Principles and practices of interpersonal communication in various settings. Majors should complete this course during their freshman year. (Fall 1, Summer)
An introductory survey of the field. Includes major methodologies and theories as well as a historical perspective. Career options also are explored. Majors should complete this course during their freshman year. (Spring 1)
Covers all styles of writing for A/V, audio, television, film documentary, advertising, news, etc. Majors should enroll in this course in the semester immediately following successful completion of ENGL 1301. Prerequisite: ENGL 1301 with 'C' or better. (Fall 2, Summer)
Theory, principles and practice in public relations.
An overview of the field of advertising, examines the economic, social, legal, ethical and creative nature of advertising. Prerequisite: COMM 1373 or approval of instructor (Fall 2)
An in-depth study in the principles and practices of public presentations. Recommended for Majors emphasizing teacher education. Prerequisite: COMM 1315 or participation in high school UIL speech events. (Spring 1)
Theory and practice in the several types of interview current in the United States including information, employment and persuasive.
Focuses on the use of computer technology to set type, designs pages, and create camera-ready copy for newsletters, brochure, advertisements, and other publications. Prerequisite: COMM 1373 or approval of instructor. (Spring 2)
An intensive writing-laboratory course in the production of key public relations materials, including fact sheets, backgrounders, news/press releases, feature stories, brochures and web pages. (Fall 2)
Designed to help students understand the art and production process of corporate video and television commercials. Students are introduced to writing, producing and directing promotional videos. Students will work with a real client to determine goals and expectations and then work in a team to design and produce the media content for an intended delivery system. (Summer)
An introduction to popular culture-based theories with an emphasis on all forms of media.
Theory and practice of small group communication and conflict management processes. Emphasis in leadership, conflict management, group problem solving, productivity, and conference planning in corporate and public settings. Prerequisite: COMM 1318, Sophomore standing or approval of instructor. (Spring 1)
An introduction to the legal issues surrounding and affecting communication. Focus is upon Constitutional Bill of Rights, conflicts which generate such issues as libel, privacy, fair trail/free press, obscenity, copyright, etc.
An in-depth study of the dominant theories, principles and practices of communication within the organization through an examination of recent qualitative and quantitative research. Departmental capstone course.
A study of learning theories, instructional design, technologies and organizational development practices for application in corporate setting. Prerequisite: COMM 1318, 1373 (FALL 2)
The study and analysis of historic and current public relations cases and campaigns with emphasis on professional applications. Prerequisite: COMM 2362 (Spring 1)
An in-depth examination of current theory and practice in corporate issues management. Prerequisite: COMM 3360, 4310 or 4383 (Spring 2)
Study of the theories and concepts of the use of communication, including all available media in the American political system. Emphasis will be given to analysis of campaigns, movements, and political personalities. (Fall 1)
Selected topics in major areas of media production (journalism, radio, television, film). May be repeated for credit when topic varies. (Fall 1, Spring 2 and Summer)