Strategic communication studies focus on planning and executing communication programs to meet specific goals. It entails various disciplines, including public relations, media relations, social media management, marketing and digital communication. Strategic communication involves developing messages that appeal to target audiences, sharing the information efficiently and tracking the results.
What Will I Learn in an Online M.S. in Strategic Communication Program?
Lamar University’s online Master of Science (M.S.) in Strategic Communication program offers students a comprehensive curriculum designed to provide them with the expertise and skills they need for professional success. Through online coursework, students can learn about communication theory, research methodologies, digital communication strategies, advocacy techniques and the application of communication principles in different contexts, including health and politics. In the online program, students will develop audience-centric messages, design media research, enhance statistical proficiency, apply theories to overcome limitations, plan effective media strategies and design persuasive campaigns.
One of the key benefits of Lamar University’s online program is its focus on practical, hands-on learning experiences that allow students to apply theoretical knowledge to real-world scenarios. Whether it’s developing a strategic communication plan for a marketing campaign, designing compelling messages for media outreach or managing social media platforms for branding, students can graduate with the practical skills and industry experience they need to succeed in various roles in strategic communication.
Benefits of an Advanced Education in Strategic Communication
Earning an advanced degree in strategic communication from Lamar University offers several benefits for aspiring communication professionals. Graduates of the program can pursue many rewarding career paths in fields such as public relations, media relations, marketing communication, social media management and campaign management. The online program’s curriculum prepares students with the understanding and skills that many of today’s employers require.
The demand for skilled communication professionals continues to grow, with job opportunities in public relations, advertising and fundraising projected to increase in the coming years. According to the U.S. Bureau of Labor Statistics (BLS), roles as public relations specialists and social media managers are experiencing faster-than-average job growth of 6% through 2032, making right now the perfect time to earn an advanced degree in strategic communication. The current median pay for public relations and fundraising managers is more than $125,620 per year. The annual median salary for managers in advertising, promotions and marketing is more than $138,730.
Lamar University’s online M.S. in Strategic Communication program also offers the flexibility and convenience of online learning, allowing students to balance their education with their professional and personal lives. This program is for professionals looking to advance their careers and recent graduates who want to enter the field of strategic communication. The online format allows them to complete an advanced degree on their schedule.
How an Online Master of Science in Strategic Communication From Lamar University Can Help
Lamar University’s online M.S. in Strategic Communication program offers a valuable opportunity for aspiring communication professionals to gain the knowledge and skills needed to succeed in today’s job market. With a focus on practical learning experiences, a comprehensive curriculum and the flexibility of online learning, the program prepares graduates to thrive in various roles in strategic communication.
Whether a student is interested in public relations, media relations, social media management or campaign management, this program can help with the tools to flourish in the field.
Learn more about Lamar University’s online Master of Science in Strategic Communication program.
