Master of Business Administration in Marketing Online
The job market for marketing professionals is intensely competitive, so it’s more important than ever for business professionals to possess a working background in strategic marketing and consumer behavior. This online degree program offers you a unique advantage: the opportunity to master business best practices and the concepts that guide effective marketing—and the knowledge to apply them in a digitally driven world.
Program Overview
A snapshot of the MBA in Marketing online program
An online MBA In Marketing program can be extremely useful for business professionals who want to move into top-level management positions. Employers are increasingly looking for MBA graduates with marketing expertise, and the Bureau of Labor Statistics states that managers who can navigate the digital world of advertising should have an advantage when it comes to employment prospects.
When you earn your MBA online from Lamar University, you gain not only MBA credentials, but also the benefit of advanced marketing, analytical and management skills useful in any business environment.
Marketing concentration coursework examines marketing strategies relevant to an evolving digital marketplace, the benefit of customer relationship management systems, and analytical techniques related to marketing research. Other topics include international marketing and an overview of entrepreneurship.
In this online MBA in Marketing degree program, you will:
- Examine marketing strategies enhanced by an evolving digital marketplace
- Understand the benefit of customer relationship management systems
- Sharpen your analytical techniques related to marketing research
- Examine marketing strategies enhanced by an evolving digital marketplace
- Understand the benefit of customer relationship management systems
- Sharpen your analytical techniques related to marketing research
Possible careers with your online MBA in Marketing include:
- Customer Relationship Director
- Corporate Communications Director
- Chief Marketing Officer
- Digital Media Analyst
- Chief Media Strategist
- Customer Relationship Director
- Corporate Communications Director
- Chief Marketing Officer
- Digital Media Analyst
- Chief Media Strategist
* Price does not include leveling courses (if required). Distance learning fee is included in the tuition listed
¹ Pending final approval by the THECB
Accreditation
The Lamar University College of Business offers you access to a powerful business school alumni network and a business education backed by AACSB International accreditation – the gold standard of quality in business education worldwide.
Tuition
Learn more about our affordable tuition
The following is the tuition breakdown for students pursuing a Master of Business Administration in Marketing online. Our tuition is affordable and can be paid by the course.
| Program | Per Credit Hour | Per Course | Per Program* |
|---|---|---|---|
| MBA - Marketing | $438 | $1,315 | $13,153 |
*University fees are included in the tuition listed. University fees are able to be covered by Financial Aid if you choose to apply and are qualified.
Tuition and fees are subject to change without notice due to action by the Board of Regents or the Texas State Legislature.
In addition to the textbook, some courses may require ancillary course materials that may range up to $150 each. Use of additional resources are at the discretion of each professor.
Financial Aid
Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.
Tuition breakdown:
Calendar
Online master’s degree in marketing application deadlines and class schedules
Our Master of Business Administration in Marketing online program features multiple start dates to accommodate your busy schedule. Find the start date that works best for you and apply before the application deadline associated with it.
| 8 week courses | Program Start Date | Application Deadline | Document Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|
| Spring I | 1/16/25 | 12/26/24 | 1/2/25 | 1/7/25 | 3/7/25 |
| Spring II | 3/17/25 | 2/24/25 | 3/3/25 | 3/10/25 | 5/7/25 |
| Summer I | 5/29/25 | 5/8/25 | 5/15/25 | 5/20/25 | 7/31/25 |
| Fall 1 | 8/21/25 | 8/7/25 | 8/7/25 | 8/15/25 | |
| Fall 2 | 9/29/25 | 9/15/25 | 9/15/25 | 9/23/25 |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Review the admission requirements for this online MBA in Marketing program
The Master of Business Administration in Marketing online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.
Admission Requirements:
- Online Application: Submit your application and one-time $25 application fee online
- Bachelor's Degree
- Official Transcripts*
Leveling Requirements
Students with non-business undergraduate degrees may be required to take two leveling courses: ACCT 5315 and FINC 5300. International students, who are required to submit an English Proficiency Test score may be required to take BCOM 3350 at the discretion of the MBA Office.Pre-MBA
The Pre-MBA program allows students to take up to 9 hours of graduate level coursework to apply toward their MBA. In order to qualify for Pre-MBA admission, students must have a minimum 2.50 cumulative GPA.
University Admission Requirements
Applicants must meet at least one of the following standards:
- Hold a bachelor’s degree from a regionally accredited university with a minimum GPA of 2.5 (cumulative or last 60 hours, 4.0 system). The GMAT/GRE is waived if the GPA is 2.5 or higher.
- Hold a bachelor’s degree from a regionally accredited university with an undergraduate GPA of below 2.5 and GMAT (or the GMAT equivalent of GRE) scores totaling at least 1,000 points based on the formula: 200 times the undergraduate GPA (cumulative or last 60 hours, 4.0 system) plus the GMAT (or the GMAT equivalent of GRE) score.
Send transcripts to:
Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710
OR
Submit electronically to [email protected]
Check to see if the program is offered to residents in your state before applying by clicking here.
*All applicants must submit official transcript(s) indicating: 1) The conferred bachelor's or master's degree as required for the program of application from a regionally accredited US institution or its equivalent. 2) The transcript of the most recent attendance if it differs from the institution of the conferred degree. This requirement applies regardless of the length of time in attendance and regardless of whether credit was earned or is desired. However, if a department or program wishes to review additional transcripts from prior attendance for decision purposes, the department or program may directly request the applicant to submit the official transcript(s) to the Office of Admissions for processing. Students must be eligible to re-enter all colleges and universities previously attended. Failure to disclose previous college attendance is justification for revocation of acceptance and dismissal from Lamar University.
Courses
See the degree plan for the online marketing master’s program
The MBA in Marketing online features a solid core of graduate-level business knowledge and applications, plus concentration coursework that relates to marketing strategies relevant to an evolving digital marketplace. Other topics include international marketing and an overview of entrepreneurship. Students with non-business undergraduate degrees may be required to take additional leveling courses.
International students whose admission to Lamar University required a TOEFL or IELTS exam will be required to take Business Communication (BCOM 3350) as part of their leveling requirements.
*International students who needed a TOEFL or IELTS exam for admission will also be required to take Business Communications, BCOM 3500 as part of their leveling requirements.
