Marketing is essential to most businesses, contributing to business success by improving sales, increasing customer awareness, building trust and more. Marketing experts can take on various roles within a business or organization, but all have important responsibilities and need key skills to do their jobs well.
Master of Business Administration (MBA) programs are popular ways to enter the business world and give graduates an advantage, but specialized MBAs can be even more beneficial for learning certain aspects of the business world, such as how to apply marketing strategies. The Lamar University online MBA in Marketing program offers this kind of specialized education, giving students a chance to boost their future marketing careers with relevant coursework and experience.
What Is an MBA in Marketing?
Business professionals, or those who plan to enter the field, seek out MBA programs to bolster their knowledge, become more competitive for future employers and gain and develop relevant skills. MBAs can teach business acumen and a wide range of vital insights.
As mentioned, it is possible to specialize by enrolling in a degree program with a specific concentration. These degrees offer a strong business foundation but also dive deep into specialized areas of knowledge that complement business skills, like the area of marketing.
Business professionals wanting to move into high-level management can benefit from an understanding of marketing. This background appeals to employers who want well-rounded employees who offer expertise in ways to reach and appeal to customers. In a world that is increasingly reliant on marketing, particularly digital advertising, candidates with a good understanding of these topics are more attractive to potential employers and have more prospects.
According to PayScale, those who successfully land jobs in the marketing field earn high compensation — an average salary of $99,000 per year. Marketing directors earn as much as $171,000 per year, while marketing vice presidents (VPs) can earn up to $223,000 yearly.
How to Start a Career in Marketing
One route to a marketing career is to pivot from another role within a business. Some employers allow employees to explore new terrain within the company. This often means helping an employee finding their calling within the marketing field.
For others, study might be the starting point. MBAs with marketing concentrations are a great way for students to explore the topic while also gaining valuable insights about the business world, applicable to a variety of industries and roles.
A marketing-focused MBA boosts graduates’ chances in the field. Aside from giving students a better general understanding of business, these programs can also improve their understanding of consumer behavior, expand professional networks, foster leadership skills and increase earning potential.
MBAs with a marketing focus also offer opportunities to cultivate the most in-demand skills needed in marketing roles. A Salt article lists creativity, insight, communication, project management, critical thinking and innovation as sought-after skills for marketing professionals today.
Is a Marketing MBA Worth It
A marketing MBA boosts skills and earning potential, making it an excellent next step for those looking to advance in this dynamic field. However, it is also crucial to find the right program. A quality MBA in marketing offers MBA credentials, improves analytical and managerial skills, and refines graduates’ understanding of relevant topics for marketers.
Lamar University’s online MBA in Marketing program has a variety of courses designed to do just that. Its goal is to provide an environment where students can explore digital marketing strategies, research analysis and the advantages of customer relationship management, as well as topics such as international marketing and entrepreneurship.
The program achieves this through courses like Concepts and Applications for New Ventures; Strategic Cases in Services Marketing and Management; Consumer Behavior; and International Marketing. These courses offer practical insights and support students through their initial steps into the world of marketing for business.
Learn more about Lamar University’s online MBA in Marketing program.
