Master of Business Administration in Marketing Online

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The job market for marketing professionals is intensely competitive, so it’s more important than ever for business professionals to possess a working background in strategic marketing and consumer behavior. This online degree program offers you a unique advantage: the opportunity to master business best practices and the concepts that guide effective marketing—and the knowledge to apply them in a digitally driven world.

Apply by: 5/9/24
Start class: 5/30/24

Program Overview

A snapshot of the MBA in Marketing online program

An MBA in Marketing can be extremely useful for business professionals who want to move into top-level management positions. Employers are increasingly looking for MBA graduates with marketing expertise, and the Bureau of Labor Statistics states that managers who can navigate the digital world of advertising should have an advantage when it comes to employment prospects.

When you earn your MBA online from Lamar University, you gain not only MBA credentials, but also the benefit of advanced marketing, analytical and management skills useful in any business environment.

Marketing concentration coursework examines marketing strategies relevant to an evolving digital marketplace, the benefit of customer relationship management systems, and analytical techniques related to marketing research. Other topics include international marketing and an overview of entrepreneurship.

In this online MBA in Marketing, you will:

  • Examine marketing strategies enhanced by an evolving digital marketplace
  • Understand the benefit of customer relationship management systems
  • Sharpen your analytical techniques related to marketing research
  • Examine marketing strategies enhanced by an evolving digital marketplace
  • Understand the benefit of customer relationship management systems
  • Sharpen your analytical techniques related to marketing research

Career outcomes for the Online MBA in Marketing include:

  • Customer Relationship Director
  • Corporate Communications Director
  • Chief Marketing Officer
  • Digital Media Analyst
  • Chief Media Strategist
  • Customer Relationship Director
  • Corporate Communications Director
  • Chief Marketing Officer
  • Digital Media Analyst
  • Chief Media Strategist

Total Tuition $13,153*
Duration As few as 12 months
Credit Hours 30

* Price does not include leveling courses (if required). Distance learning fee is included in the tuition listed

¹ Pending final approval by the THECB

Accreditation

AACSB Accredited Logo

Ranked among The Princeton Review’s 300 Best Business Schools, the Lamar University College of Business offers you access to a powerful business school alumni network and a business education backed by AACSB International accreditation – the gold standard of quality in business education worldwide.

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Call 866-223-7675

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Tuition

Learn more about our affordable tuition

The following is the tuition breakdown for students pursuing a Master of Business Administration in Marketing online. Our tuition is affordable and can be paid by the course.

Financial Aid

Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.

Tuition breakdown:

Total Tuition $13,153*
Total Tuition with Leveling Courses $15,784

Calendar

MBA in Marketing online application deadlines and class schedules

Our Master of Business Administration in Marketing online program features multiple start dates to accommodate your busy schedule. Find the start date that works best for you and apply before the application deadline associated with it.

8 week coursesProgram Start DateApplication DeadlineDocument DeadlinePayment DueLast Class Day
Spring II3/18/242/15/242/22/243/7/245/9/24
Summer I5/30/245/9/245/16/245/23/248/1/24
Fall 18/22/248/1/248/8/248/15/2410/9/24
Fall 210/14/249/23/249/30/2410/7/2412/12/24

Now enrolling:

Apply Date 5/9/24
Class Starts 5/30/24

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Review the admission requirements for this online MBA in Marketing program

The Master of Business Administration in Marketing online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.

Admission Requirements:

  • Online Application: Submit your application and one-time $25 application fee online
  • Bachelor's Degree
  • Official Transcripts*

Leveling Requirements

Students with non-business undergraduate degrees may be required to take two leveling courses: ACCT 5315 and FINC 5300. International students, who are required to submit an English Proficiency Test score may be required to take BCOM 3350 at the discretion of the MBA Office.


Pre-MBA

The Pre-MBA program allows students to take up to 9 hours of graduate level coursework to apply toward their MBA. In order to qualify for Pre-MBA admission, students must have a minimum 2.50 cumulative GPA.

University Admission Requirements

Applicants must meet at least one of the following standards:

  • Hold a bachelor’s degree from a regionally accredited university with a minimum GPA of 2.5 (cumulative or last 60 hours, 4.0 system). The GMAT/GRE is waived if the GPA is 2.5 or higher.
  • Hold a bachelor’s degree from a regionally accredited university with an undergraduate GPA of below 2.5 and GMAT (or the GMAT equivalent of GRE) scores totaling at least 1,000 points based on the formula: 200 times the undergraduate GPA (cumulative or last 60 hours, 4.0 system) plus the GMAT (or the GMAT equivalent of GRE) score.

Send transcripts to:

Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710

OR

Submit electronically to [email protected]

Check to see if the program is offered to residents in your state before applying by clicking here.

*All applicants must submit official transcript(s) indicating: 1) The conferred bachelor's or master's degree as required for the program of application from a regionally accredited US institution or its equivalent. 2) The transcript of the most recent attendance if it differs from the institution of the conferred degree. This requirement applies regardless of the length of time in attendance and regardless of whether credit was earned or is desired. However, if a department or program wishes to review additional transcripts from prior attendance for decision purposes, the department or program may directly request the applicant to submit the official transcript(s) to the Office of Admissions for processing. Students must be eligible to re-enter all colleges and universities previously attended. Failure to disclose previous college attendance is justification for revocation of acceptance and dismissal from Lamar University.


Courses

See the degree plan for the online MBA in Marketing program

The MBA in Marketing online features a solid core of graduate-level business knowledge and applications, plus concentration coursework that relates to marketing strategies relevant to an evolving digital marketplace. Other topics include international marketing and an overview of entrepreneurship. Students with non-business undergraduate degrees may be required to take additional leveling courses.

For students without any previous undergraduate study in business, two leveling courses may be needed. One or both of the leveling courses may be waived based on previous academic credit. Students with undergraduate degrees in business from AACSB-accredited colleges will be waived both leveling courses. Students with undergraduate degrees from non AACSB-accredited colleges must have 6 hours of Economics with grades of B or better, 3 hours of financial accounting with a grade of B or better, and 3 hours of upper level Finance with a grade of B or better to waive the leveling requirements.

International students whose admission to Lamar University required a TOEFL or IELTS exam will be required to take Business Communication (BCOM 3350) as part of their leveling requirements.

*International students who needed a TOEFL or IELTS exam for admission will also be required to take Business Communications, BCOM 3500 as part of their leveling requirements.
Duration: 8 weeks
Credit Hours: 3
Concepts of financial accounting. Emphasis is on the conceptual framework of accounting and preparation and uses of financial statements. Additional topics include Managerial Accounting and Cost Concepts, Cost Volume Profit Analysis, Flexible Budgets and Standard Costs and Variance Analysis.
Duration: 8 weeks
Credit Hours: 3
A survey of the financial management function in private business firms, with emphasis on major financial policy decision issues and the analytical techniques used to assist management in making those decisions. Prerequisite: Graduate standing, ACCT 5315, ECON 5300 or undergraduate equivalent.
Duration: 8 weeks
Credit Hours: 3
Communication theory and practice with emphasis on variables affecting organizational communications. Intrapersonal, organization, and technological dimensions of communications. Specific areas include cultural and international differences in communication; one-to-one, small group and large group communications; formal and informal networks; electronic transmission; business letters and memoranda; and research papers and formal reports.
BUAL 5380 or MISY 5340 will be selected in your core selection.
Duration: 8 weeks
Credit Hours: 3
Application of accounting data in decision making; cost analysis as applied in the development of budgets and standards; accounting as a tool for cost and pricing; case problems, using the microcomputer as a decision-making tool, which require students to interpret and discuss their analysis in the context of managerial decision-making. Prerequisite: Graduate standing and ACCT 5315 or equivalent.
Duration: 8 weeks
Credit Hours: 3
This course promotes tools for effective decision-making using a variety of techniques. Students learn to apply analytical methods to the processes of data collection, presentation, assessment and interpretation. The course emphasizes quantitative and statistical methods and includes topics such as correlation, regression analysis, data mining and model optimization.
Duration: 8 weeks
Credit Hours: 3
A study in the depth of the principles and techniques of economics analysis applicable to the problems of business management. Prerequisite: Graduate standing, ECON 5300.
Duration: 8 weeks
Credit Hours: 3
A study of the financial policy of business firms along with the theory supporting that policy. Topics include capital budgeting, capital structure, cost of capital, dividend policy, and management of working capital, as well. Prerequisite: Graduate standing, FINC 5300 or equivalent.
Duration: 8 weeks
Credit Hours: 3
This course is an inter-disciplinary study of the international dimensions of organizational behavior. This course draws from different fields including psychology, sociology, economics and anthropology to create an understanding of human behavior in a global work environment. Course content includes topics such as cross-cultural management, cross-cultural communication, and global aspects of leadership, motivation, team management, and decision-making. The course will incorporate a variety of teaching and learning methods - short lectures, readings, research, discussions, cases, movies, student presentations. Student will demonstrate mastery of the material through class participation, group presentations, individual written assignments, and tests.
Duration: 8 weeks
Credit Hours: 3
The capstone course for the MBA. Students are required to successfully complete this course to be eligible for graduation. The course assumes that the company success depends upon formulation of an astute "game plan" and the ability to implement and execute that game plan proficiently. The purpose of the class is to enable students to “think strategically,” consider the total enterprise, and to make long-term decisions in a global market environment. Prerequisite: Must be in last semester of course work and/or have approval of advisor.
Duration: 8 weeks
Credit Hours: 3
This course provides students with an understanding of fundamental business processes and enterprise systems. Students will learn how to integrate these business processes into an enterprise resource planning (ERP) system, specifically SAP. Students gain hands-on experience using SAP for the fulfillment, procurement, production, financial accounting and management of business processes. The course includes an ERP simulation (ERPsim) strategy game.
Duration: 8 weeks
Credit Hours: 3
An intensive study of specific marketing concepts and theories. Marketing strategies for the national and multinational firms are surveyed. Emphasis is placed on reading from current journals and other related publications. Prerequisite: Graduate standing.
Students will select three concentration electives from below.
Duration: 8 weeks
Credit Hours: 3
This course is designed to provide students an overview of entrepreneurship, particularly in the development of new products and services. The course reviews the various challenges facing the aspiring entrepreneur through a combination of course materials, case study analysis and discussions on topics related to entrepreneurship. In addition, students will be introduced to various techniques which help an aspiring entrepreneur fine tune their products as well as recognize promising market segments they could target.
Duration: 8 weeks
Credit Hours: 3
The course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention and building of strong customer relationships through quality service are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high-technology manufacturers, automotive, industrial products, etc.). Classroom sessions may consist of a mixture of short lectures, student discussions of material and assignments, case discussions, media presentations, active learning exercises, and guest speakers.
Duration: 8 weeks
Credit Hours: 3
This course introduces students to the concepts, capabilities and benefits of Customer Relationship Management (CRM), the use of CRM by companies for customer acquisition, retention and development, and the implementation of CRM using concurrent technologies. The course covers various aspects of operational, strategic and analytical CRM. Students access CRM platforms such as SAP and SalesForce to learn how to enable marketing, sales and service transactions related to the CRM processes.
Duration: 8 weeks
Credit Hours: 3
This course focus on analysis and planning of marketing mix on an international scale. The course focuses on the aspects of international marketing such as the international market, the identification of global opportunities and threats, the formulation of international marketing strategy, and the organizations and control of global marketing
Duration: 8 weeks
Credit Hours: 3
This course is a comprehensive review of marketing strategies that are enabled and enhanced by rapidly-evolving electronic and interactive media and communication methods. Analysis of current events and business cases involving online marketers is an integral part of the course.
Duration: 8 weeks
Credit Hours: 3
The purpose of this course is to introduce MBA students to the behavioral concepts and strategic implications of consumer behavior. The perspectives of both the marketing manager, who must understand consumers in order to develop and implement effective marketing strategies, and the consumers, who must utilize marketing information to make decisions, will be considered. In this course, concepts and theories from various behavioral sciences as well as business will be examined to determine how they can help marketers better understand and shape consumers' behaviors so that strategic decision-making can be improved.
Duration: 8 weeks
Credit Hours: 3
This course prepares students in data analytical skills pertaining to market research. Students are expected to develop skills in the JMP software program which will encompass the preparation of data for analysis along with various analytical techniques related to multivariate data analysis, such as multiple regressions, cluster, factor and discriminant analysis. Practical hands-on software exercises will be completed by theoretical knowledge based on course materials and the required textbook.

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