Master of Business Administration in Marketing

Master of Business Administration in Marketing online

The job market for marketing professionals is intensely competitive, so it’s more important than ever for business professionals to possess a working background in strategic marketing and consumer behavior. The Lamar University MBA in Marketing offers you a unique advantage: the ability to master marketable MBA concepts and learn how to succeed in an increasingly digital marketplace.

Limited Time Special Offer

PLUS: $1,000 in tuition savings on any LU online program Learn More >>

Limited Time Special Offer

PLUS: $1,000 in tuition savings on any LU online program Learn More >>

About the Program

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Complete coursework
in as few as 16 months
36 credit hours
Total program cost $13,608*

An MBA in Marketing can be extremely useful for business professionals who want to move into top-level management positions. Employers are increasingly looking for MBA graduates with marketing expertise, and the Bureau of Labor Statistics states that managers who can navigate the digital world of advertising should have an advantage when it comes to employment prospects.

When you earn your MBA online from Lamar University, you gain not only MBA credentials, but also the benefit of advanced marketing, analytical, and management skills useful in any business environment.

Marketing concentration coursework examines marketing strategies relevant to an evolving digital marketplace, the benefit of customer relationship management systems, and analytical techniques related to marketing research. Other topics include international marketing and an overview of entrepreneurship.

Lamar University's College of Business is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB International). Due in large part to Lamar University's commitment to quality and nationally recognized faculty, the Lamar University MBA has been ranked a Top 10 MBA in Texas, and The Princeton Review ranked Lamar University's College of Business one of the Top 294 Business Schools in the nation. Beyond Grey Pinstripes ranked Lamar University 81 in its "Global 100" list for 2011-2012.

Program Advantages

  • 100% online courses allow you to study and attend lectures around your busy schedule with an accelerated 8-week course format that allows you to graduate faster than in a traditional campus-based program. MBA students with an undergraduate business degree can earn their MBA in as few as 16 months.
  • Same nationally recognized faculty who teach on campus
  • Lamar University is a recognized leader in online education, providing students with opportunities to grow their careers through high-quality, affordable online degree programs
  • Lamar University's College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International)—the international gold standard for business school accreditation

Related Degrees

*Price does not include leveling courses (if required). Distance learning fee is included in the tuition listed.

Courses

The MBA in Marketing online features a solid core of graduate-level business knowledge and applications, plus concentration coursework that relates to marketing strategies relevant to an evolving digital marketplace. Other topics include international marketing and an overview of entrepreneurship. Students with non-business undergraduate degrees may be required to take additional leveling courses.

Leveling Courses

Students with non-business undergraduate degrees may be required to take three leveling courses – ACCT 5315, ECON 5300 and FINC 5300. An optional self-paced leveling course, BULW 5300, is also available. All international students are required to take BCOM 5300.

ACCT 5315 Financial Accounting

Concepts of financial accounting. Emphasis is on the conceptual framework of accounting and preparation and uses of financial statements. Additional topics include, Managerial Accounting and Cost Concepts, Cost Volume Profit Analysis, Flexible Budgets and Standard Costs and Variance Analysis.

Duration: 8 weeks
Credit Hours: 3
ECON 5300 Microeconomic Principles

Introduction to economic principles, allocation of resources, determination of output and prices, distribution and managerial economics. Prerequisite: Graduate standing. Prerequisite: Graduate standing.

Duration: 8 weeks
Credit Hours: 3
FINC 5300 Foundations of Finance

A survey of the financial management function in private business firms, with emphasis on major financial policy decision issues and the analytical techniques used to assist management in making those decisions. Prerequisite: Graduate standing, ACCT 5315, ECON 5300 or undergraduate equivalent.

Duration: 8 weeks
Credit Hours: 3
BULW 5300 Legal Environment of Business

A survey of the legal environment of business including concepts of legal rules, the legal framework to resolve disputes, a study of the concept of property rights, contracts, commercial paper, agency and employment laws, government regulation of business through administrative agencies, and introduction to international law. Prerequisite: Graduate standing.

Duration: 8 weeks
Credit Hours: 3
BCOM 5300 Business Communication

Communication theory and practice with emphasis on variables affecting organizational communications. Intrapersonal, organization, and technological dimensions of communications. Specific areas include cultural and international differences in communication; one-to-one, small group and large group communications; formal and informal networks; electronic transmission; business letters and memoranda; and research papers and formal reports.

Duration: 8 weeks
Credit Hours: 3
MBA Core Courses
ACCT 5370 Managerial Accounting

Application of accounting data in decision making; cost analysis as applied in the development of budgets and standards; accounting as a tool for cost and pricing; case problems, using the microcomputer as a decision-making tool, which require students to interpret and discuss their analysis in the context of managerial decision-making. Prerequisite: Graduate standing and ACCT 5315 or equivalent.

Duration: 8 weeks
Credit Hours: 3
BUAL 5380 Managerial Decision Making

This course provides a study of statistical concepts and methods to facilitate decision making. The course provide students with an understanding of concepts and quantitative tools required in the decision making process. It also helps the students devolve the ability to understand and apply several statistical tools and procedures to several decision making situation I the business world. Students will be familiar to several business research process and tools which require thinking like a researcher. Students will be familiar to several statistical analyses from data collection, analyzing data, interpretation, and research reporting and management decision. Prerequisite: Graduate standing and BUAL 2310 and approval of advisor.

Duration: 8 weeks
Credit Hours: 3
ECON 5370 Managerial Economics

A study in the depth of the principles and techniques of economics analysis applicable to the problems of business management. Prerequisite: Graduate standing, ECON 5300.

Duration: 8 weeks
Credit Hours: 3
FINC 5310 Financial Management

A study of the financial policy of business firms along with the theory supporting that policy. Topics include capital budgeting, capital structure, cost of capital, dividend policy, and management of working capital, as well. Prerequisite: Graduate standing, FINC 5300 or equivalent.

Duration: 8 weeks
Credit Hours: 3
MKTG 5310 Marketing Management

An intensive study of specific marketing concepts and theories. Marketing strategies for the national and multinational firms are surveyed. Emphasis is placed on reading from current journals and other related publications. Prerequisite: Graduate standing.

Duration: 8 weeks
Credit Hours: 3
MGMT 5340 International Business

This course will be taught as a combination of lecture and interactive seminar at a master’s level. The primary goal of this course is to develop effective management techniques and practices in the international and/or cross-cultural business context. At the same time, this course will strengthen students’ abilities to summarize, critique, and evaluate current managerial practices and issues relevant to international management. Each student will have the opportunity to communicate his/her ideas and thoughts about the assigned readings to others. Likewise, every one will be expected to listen both critically and positively to other students’ thoughts and ideas. Prerequisite: Graduate standing.

Duration: 8 weeks
Credit Hours: 3
MGMT 5380 Strategic Management

The capstone course for the MBA. The course assumes that the company success depends upon formulation of an astute "game plan" and the ability to implement and execute that game pan proficiently. The purpose of the class is to enable students to “think strategically,” consider the total enterprise, and to make long-term decisions in a global market environment. A prerequisite for the integrative case study. Prerequisite: Must be in last semester of course work and have approval of advisor.

Duration: 8 weeks
Credit Hours: 3
MISY 5340 ERP Overview

This course will provide students an overview of the fundamental business processes and enterprise resource planning (ERP) systems used to run organizations. The course will begin with an overview of business processes across the supply chain, and then will show how integrated processes create value, and finally the last third of the semester will be spent to demonstrate how these integrated processes fit into ERP systems by assigning students to participate in an ERP simulation system (ERPsim) strategy game.

Duration: 8 weeks
Credit Hours: 3
MBA in Marketing Courses

Students will choose three courses from MKTG 5350, MGMNT 5350, MKTG 5360, MISY 5380 and MKTG 5370. Students will choose one of the following: MKTG 5340 or MGMNT 5311. Please contact your advisor to discuss the options.

MKTG 5350 Digital Marketing

This course is a comprehensive review of marketing strategies that are enabled and enhanced by rapidly-evolving electronic and interactive media and communication methods.

Duration: 8 weeks
Credit Hours: 3
MGMT 5350 Strategic Cases in Services Marketing and Management

The course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention and building of strong customer relationships through quality service are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high-technology manufacturers, automotive, industrial products, etc.). Classroom sessions may consist of a mixture of short lectures, student discussions of material and assignments, case discussions, media presentations, active learning exercises, and guest speakers.

Duration: 8 weeks
Credit Hours: 3
MKTG 5360 Consumer Behavior

The purpose of this course is to introduce MBA students to the behavioral concepts and strategic implications of consumer behavior. The perspectives of both the marketing manager, who must understand consumers in order to develop and implement effective marketing strategies, and the consumers, who must utilize marketing information to make decisions, will be considered. In this course, concepts and theories from various behavioral sciences as well as business will be examined to determine how they can help marketers better understand and shape consumers' behaviors so that strategic decision-making can be improved.

Duration: 8 weeks
Credit Hours: 3
MISY 5380 Enterprise Systems

This course will expose students to the concepts, capabilities and benefits of CRM (Customer Relationship Management Systems); how CRM can be used by companies for customer acquisition, retention and development; and how to implement CRM using the most recent technologies. The course will cover various aspects of operational, strategic and analytics CRM. This course will use SAP's CRM Webclient UI and Cloud4Customer, both major SAP Customer Relationship Management software solutions, to enact marketing, sales and service transactions relation to CRM processes. We will also review CRM transactions performed using FIORI Launchpad. Additionally, we will use Salesforce, the technology designed to help sell, service, market, analyze and connect with the customers.

Duration: 8 weeks
Credit Hours: 3
MKTG 5370 Marketing Research

This course prepares students in data analytical skills pertaining to market research. Students are expected to develop skills in the JMP software program which will encompass the preparation of data for analysis along with various analytical techniques related to multivariate data analysis, such as multiple regressions, cluster, factor and discriminant analysis. Practical hands-on software exercises will be completed by theoretical knowledge based on course materials and the required textbook.

Duration: 8 weeks
Credit Hours: 3
MKTG 5340 International Marketing

This course focus on analysis and planning of marketing mix on an international scale. The course focuses on the aspects of international marketing such as the international market, the identification of global opportunities and threats, the formulation of international marketing strategy, and the organizations and control of global marketing

Duration: 8 weeks
Credit Hours: 3
MGMT 5311 Concepts and Applications for New Ventures

This course is designed to provide students an overview of entrepreneurship, particularly in the development of new products and services. The course reviews the various challenges facing the aspiring entrepreneur through a combination of course materials, case-study analysis and discussions on topics related to entrepreneurship. In addition, students will be introduced to various techniques which help an aspiring entrepreneur fine-tune their products as well as recognize promising market segments they could target.

Duration: 8 weeks
Credit Hours: 3

Calendar

There are several opportunities to begin Lamar University's MBA in Marketing online degree program. Find the start date below that works best for you and apply before the application deadline associated with it.

Upcoming Start Dates:

August 27, 2018

Apply by July 30, 2018

October 22, 2018

Apply by September 24, 2018

Tuition & Financial Aid

For nearly a century, Lamar University has been committed to offering a high quality education that is also accessible to students at all levels of financial need.

Tuition

$13,608

Total program cost without leveling courses

$15,570

Total program cost with leveling courses

In addition to the textbook, some courses may require ancillary course materials that may range up to $150 each. Use of additional resources are at the discretion of each professor.

Financial Aid

Ready to get started on your degree program online, but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.

Admissions

Lamar University's online programs have specific requirements that applicants must meet to enroll. Please review the admission guidelines carefully. For specific questions or more details, view our admission FAQs.

* All applicants must submit official, sealed, transcripts from each institution attended to the Admissions Office. All degrees must be from a regionally accredited institution. Send transcripts to: Lamar University, P.O. Box 10017, Beaumont, Texas 77710
Check to see if the program is offered to residents in your state before applying by clicking here.

Online Application

Submit your application and one-time $25 application fee online.

Bachelor's Degree

Undergraduate degree from an accredited university.

Official Transcripts*

Submit official transcripts from all colleges and universities attended.

Program-Specific Requirements

Verify the departmental and program-specific admission requirements for this program.