Business analytics plays a pivotal role in today’s data-driven world, enabling organizations to make informed decisions and develop effective strategies. Harvard Business Review defines business analytics as “the process of using quantitative methods to derive meaning from data to make informed business decisions” through descriptive, diagnostic, predictive and prescriptive methods.
A Master of Business Administration (MBA) in business analytics equips professionals with the skills to navigate this complex landscape, and Lamar University’s online MBA in Business Analytics program provides a foundation for success. As noted by Indeed, this degree is valuable in nearly any industry, especially for businesses that rely on high volumes of data, such as marketing firms or accounting organizations.
The Benefits of an Online MBA in Business Analytics
An MBA in business analytics is a specialized degree that combines leadership training with advanced technical skills, preparing professionals to solve complex business challenges. Lamar University’s program enables students to build expertise in tools like Tableau, SAS Visual Analytics and SAP Crystal Reports, along with techniques such as data mining and predictive analysis. These skills are vital for interpreting large datasets and transforming them into actionable insights.
Graduates of Lamar University’s program have access to a range of exciting and high-paying career opportunities, including roles such as chief data officer, director of business analytics, data science director, process improvement analyst and business analytics specialist. Note that the salary information provided is current as of January 2025, while earnings may vary depending on factors such as job location and work experience.
Chief Data Officer: Leading Organizational Data Strategy
Among the most influential positions for business analytics graduates is the chief data officer (CDO). This senior-level role is critical for organizations aiming to harness data as a cornerstone of their operations and strategic planning.
A CDO focuses on creating and managing comprehensive data strategies that align with organizational objectives, enabling data-driven decision-making at the highest levels. As CIO explains, a CDO oversees data governance, quality and analytics initiatives, ensuring that data becomes a strategic asset for the organization. According to Payscale, the average annual salary for this role is $174,640.
Director of Business Analytics: Bridging Insights and Strategy
The director of business analytics is a critical link between data insights and executive decision-making. Key responsibilities include leading analytics functions, leveraging performance data and KPIs to drive strategy, and consulting with stakeholders to address complex business challenges.
As noted by Salary.com, directors of business analytics in the U.S. earn a median annual salary of $213,340. Top earners, such as those in advanced positions or with more experience, can make over $269,352 annually.
Data Science Director: Driving Innovation Through Analytics
The role of data science director offers another promising avenue for business analytics professionals. As described by Teal, this position involves leading data science teams, implementing machine learning models and aligning data initiatives with broader business objectives.
The average salary for this role is $154,873 annually, per ZipRecruiter. Those with more experience and in advanced roles can make over $244,000.
Process Improvement Analyst: Enhancing Operational Efficiency
For those interested in improving operational efficiency, the role of process improvement analyst is an excellent fit. This position focuses on identifying inefficiencies within business processes and implementing strategies to streamline workflows and reduce costs.
As observed by ZipRecruiter, process improvement analysts earn an average salary of $80,542 annually. However, those in advanced roles can earn over $100,500.
Business Analytics Specialist: Uncovering Actionable Insights
Business analytics specialists are instrumental in interpreting data to uncover trends and deliver actionable insights that enhance business performance. Velvet Jobs highlights that their primary responsibilities include collecting and analyzing data from various sources, developing statistical models and presenting findings to inform strategic decisions.
As detailed by Salary.com, the median annual salary for this position in the United States is $127,003. Salary.com also reports that the top 10% of roles can earn over $148,214.
Your Path to a Data-driven Career
Lamar University’s online MBA in Business Analytics program stands out as an ideal choice for professionals seeking to advance their careers in these fields. With a flexible online format, the program caters to working professionals who must balance education with other commitments.
By emphasizing both theoretical knowledge and practical application, Lamar University provides the tools necessary for professionals to lead and innovate in today’s competitive business landscape. For those ready to take the next step in their careers, this program offers a pathway to success in a dynamic and growing field.
Learn more about Lamar University’s online MBA in Business Analytics program.
