As more people take charge of their health and well-being, the demand for qualified health and wellness coaches continues to grow. These professionals help individuals set goals, make lifestyle changes and stay motivated. For those interested in a career that combines nutrition, behavior change and personal empowerment, an advanced degree in this growing field can open the door to many opportunities.
The online Master of Science (M.S.) in Nutrition with a Specialization in Applied Nutrition from Lamar University provides students with the skills and knowledge needed to thrive in this growing field. With courses focused on communication, cultural understanding and evidence-based weight management, the program offers a strong foundation for aspiring health and wellness coaches.
Scope of Practice for Health and Wellness Coaching
Health and wellness coaches use a client-centered approach to support lasting change. They do not diagnose conditions or prescribe treatments. Instead, they help clients make informed choices about diet, physical activity, stress and overall wellness. According to the National Board for Health & Wellness Coaching (NBHWC), wellness coaches “engage individuals and groups in evidence-based, client-centered processes that facilitate and empower clients to develop and achieve self-determined, health and wellness goals. Coaches assist clients to use their own insight, personal strengths, and resources to set goals, commit to action steps, and establish accountability in building an envisioned healthy lifestyle.”
The online MS in Applied Nutrition lays a foundation in these skill sets. For example, the Nutrition Education & Counseling course teaches students how to utilize motivational interviewing and other evidence-based communication strategies. Students learn how to plan, deliver and evaluate education programs that help individuals and groups adopt healthier behaviors. These competencies in wellness coaching are essential for anyone working in community clinics, private practice or digital settings.
Goal Setting and Accountability
One of the most important tools a coach can use is goal setting. As noted by Health Core Clinic, health coaches work with clients to define realistic goals, create action plans and build confidence over time. They provide support through regular check-ins and help clients stay accountable without judgment.
This skill is strengthened in Lamar University’s Weight Management course, where students examine strategies for evaluating interventions and tracking progress. Coaches must understand how to adapt their approach when goals aren’t being met or when motivation declines. Learning to read these cues and respond in a supportive way helps clients stay engaged and on track.
Emotional Intelligence and Empathy
Coaching is more than just giving advice. It requires strong emotional intelligence, or the ability to recognize emotions in yourself and others and respond with empathy. Clients may struggle with complex feelings tied to food, body image or past attempts at change. A skilled coach knows how to create a safe space and encourage self-reflection.
The Food, Culture, and Health course taught at Lamar gives students a deeper understanding of how worldview, religion and cultural identity shape food choices and health beliefs. This knowledge allows future coaches to meet clients where they are and tailor guidance to fit diverse needs.
Digital Literacy for Remote Coaching
With more clients seeking flexible, online options, health and wellness coaches must be comfortable using digital tools. Virtual appointments, messaging platforms and data tracking apps are now standard in many practices. Coaches who can confidently navigate these systems have a competitive edge.
According to Profi, tech-savvy coaching is on the rise. From app-based habit tracking to video sessions, digital literacy allows coaches to reach clients beyond their local communities and scale their impact. A graduate-level education helps students build these skills while exploring how to maintain personal connection in a remote setting.
Build a Meaningful Career in Health and Wellness Coaching
A successful health and wellness coach blends science, compassion and communication. With the right training, you can help others lead healthier lives while building a career rooted in purpose. Whether you choose to work in a clinic, hospital, corporate setting or private practice, your role will have a real impact.
Courses in the M.S. in Nutrition with a Specialization in Applied Nutrition program are designed to support this path. From motivational interviewing to cultural awareness, the curriculum helps students build the tools needed to guide others — and themselves — toward better health.
Learn more about Lamar University’s online Master of Science in Nutrition with a Specialization in Applied Nutrition.
