Bachelor of Business Administration in General Business Online
This online degree program is designed to give you a thorough business background to explore a broad range of career paths in accounting, real estate, insurance, human resource management, marketing and finance while also allowing you the opportunity to specialize in one of several areas.
Program Overview
Consider the online BBA degree program at Lamar University
The Bachelor of Business Administration in General Business online degree program from Lamar University is designed to help you develop an understanding of the roles of ethics and public policy in business. Our school of business is among the elite AACSB-accredited universities—a distinction earned by only five percent of the world’s business schools.
You will gain a broad range of computer and data analysis skills including highly sought-after SAP training. In this online BBA program, you will graduate with a solid understanding of economics, finance, marketing and management principles, along with critical communication skills that will set you apart from other business majors in the job market.
In this online business degree program, you will learn:
- An understanding of the roles of ethics and public policy in business
- A broad range of computer and data analysis skills, including highly sought-after SAP training
- A solid understanding of economics, finance, marketing and management principles
- Critical communication skills that will set you apart from other business majors in the job market
- An understanding of the roles of ethics and public policy in business
- A broad range of computer and data analysis skills, including highly sought-after SAP training
- A solid understanding of economics, finance, marketing and management principles
- Critical communication skills that will set you apart from other business majors in the job market
What Jobs Can You Get with a General Business Degree?
- Marketing Manager
- Sales Manager
- Account Manager
- Human Resources Manager
- Market Research Analyst
- Marketing Manager
- Sales Manager
- Account Manager
- Human Resources Manager
- Market Research Analyst
Also available:
Lamar University offers a variety of specialized bachelor’s program options. Check out our other online undergraduate programs.
*Price includes distance learning fee.
Accreditation
The Lamar University College of Business offers you access to a powerful business school alumni network and a business education backed by AACSB International accreditation – the gold standard of quality in business education worldwide.
Tuition
Our budget-friendly tuition can be paid as you go
The following is the tuition breakdown for students pursuing the Bachelor of Business Administration in General Business online. Our tuition is affordable and can be paid by the course. Affordability is one of many reasons that Lamar University has some of the most renowned online business degrees in Texas!
| Program | Per Credit Hour | Per Course |
|---|---|---|
| BBA - Gen. Business | $314 | $942 |
*University fees are included in the tuition listed. University fees are able to be covered by Financial Aid if you choose to apply and are qualified.
Tuition and fees are subject to change without notice due to action by the Board of Regents or the Texas State Legislature.
Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.
Financial Aid
Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.
Tuition breakdown:
Calendar
Know when to apply, when classes start, and when tuition is due
Our online BBA in General Business program features multiple start dates to accommodate your busy schedule. Find the start date that works best for you and apply before the application deadline associated with it.
| 8 week courses | Program Start Date | Application Deadline | Document Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|
| Spring II | 3/19/26 | 2/23/26 | 3/2/26 | 3/10/26 | 5/6/26 |
| Summer I | 5/26/26 | 5/5/26 | 5/12/26 | 5/19/26 | 6/30/26 |
| Fall 1 | 8/18/26 | 7/28/26 | 8/4/26 | 8/11/26 | 10/9/26 |
| Fall 2 | 10/12/26 | 9/21/26 | 9/28/26 | 10/6/26 | 12/10/26 |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Find your fit in Lamar University's online BBA program
The Bachelor of Business Administration in General Business online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.
Admission Requirements:
- Online Application
- Official Transcripts
University Admission Requirements
All applicants must complete an application packet, consisting of:
- Complete online application and pay an application fee of $25.
- Submit official transcripts from all high schools, colleges, and universities you have attended.
- All transcripts are required regardless of accreditation. Only regionally accredited institutions will be eligible for transfer credit.
- Verify specific requirements associated with chosen degree program.
High school graduates who have not attended college before are considered entering freshmen – even if they received college credit while in high school through dual credit, AP or IB programs. Transfer students with fewer than 18 hours of college credit also must meet admission requirements for entering freshmen.
Incoming freshmen must do the following to qualify for unconditional admission to Lamar University:
- Receive a diploma from an accredited high school
- Complete at least 14 high school credits in college preparatory courses: 4 credits in English, 3 credits in mathematics, 2 credits in laboratory sciences, 2.5 credits in social sciences (U.S. history, U.S. government, and world history or world geography) and 2.5 credits in college preparatory electives (preferably including 2 credits of foreign language)
- Meet the test-optional admission criteria, or achieve a minimum composite score on the ACT or SAT through the secondary review criteria. (Click here for criteria).
- Submit your high school transcripts via Trex, Speedy, Escript or as a PDF from your high school counselor to lubound@lamar.edu.
Students transferring from other Lamar University programs into a College of Business program must have a minimum overall 2.0 grade point average (GPA) and, if applicable, a minimum 2.0 GPA in business courses.
Students transferring from other colleges or universities into a College of Business program must:
- Have an official copy of all college and/or university transcripts on file by application deadline.
- Be eligible to re-enter all colleges and/or universities previously attended.
- Have a cumulative GPA of at least 2.0 on a 4.0 scale for all work attempted.
- Students who transfer fewer than 18 hours must also submit and meet the entrance credentials and requirements of a first-time college student
Send all required documents to:
Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710
OR
Submit electronically to luadmtran@lamar.edu
All applicants must submit official, sealed transcripts from each institution attended to the Admissions Office. All degrees must be from a regionally accredited institution. Send transcripts to: Lamar University Online Admissions, P.O. Box 10017, Beaumont, Texas 77710
Check to see if the program is offered to residents in your state before applying by clicking here.
I love teaching. I enjoy sharing what I know and find I learn as much from listening to my students.
Komal Karani, Lamar University Faculty
View Komal Karani's profile »Courses
Browse the curriculum for our online BBA in General Business
Students registering for business courses in the Bachelor of Business Administration online degree program must meet all course prerequisites, including the implicit prerequisite indicated by the course level. The chair of the department offering the course must approve any exceptions. To enroll in 3000 and 4000 level courses, you must have completed 60 hours of coursework.
By the end of the semester, students will have:
- Developed an understanding of the basic terminology used in the field of finance
- Examined some of the major issues confronting financial managers of business firms
- Applied practical analytical procedures that are used to address the major issues confronting the financial manager
- Examined some of the special problems faced by financial managers operating in a global environment and how these problems may be resolved
- Applied problem-solving skills through the application of theories and concepts to math and word problems on various finance topics
- Described the importance of the finance functional area to the overall success of the firm
By the end of this course, students will have:
- Obtained an in-depth understanding of key management theories regarding motivation, leadership, communication, decision-making and personality
- Participated in related exercises and group discussions that teach team building, appreciation of diversity and professionalism
- Studied conflict management, stress management, counseling, appraising, motivating, rewarding and leading personnel
- Recognized current concerns for management in a global economy
- Participated in critical thinking exercises and simulations to understand current management concerns for making ethical decisions
- Developed an understanding of the environmental constraints that influence organizational decision-making, including the legal, social, political and competitive aspects of organizational strategy 21
Students who successfully complete this course will be able to:
- Describe how changes in businesses’ competitive landscape influence changing IS infrastructure
need - Discuss cloud computing and other current trends that can help an organization address IS
infrastructure-related challenges - Explain organizations’ needs for communication and collaboration
- Categorize the primary information systems components that enable open innovation
- Explain what intellectual property issues arise from engaging in open innovation
- Discuss how information systems can be used for automation, organizational learning and strategic
advantage - Identify the role of information systems and strategy in identifying a business model
- Utilize spreadsheet software to produce business documents
- Describe what enterprise systems are and how they have evolved
- Utilize the keys to successfully implement enterprise systems
Students who successfully complete this course will be able to:
- Discuss the value of marketing, planning and the environmental context in which firms operate
- Analyze the customers through learning their behaviors and conducting research to best determine the appropriate products to offer to whom and how
- Construct an appropriate marketing mix to meet the needs of the consumer
- Appraise how to respond to and maintain an ongoing relationship with customers while maintaining responsible business practices
Students will be able to:
- Address the most common challenges in human resources
- Utilize best practices for recruitment and hiring
- Understand important concepts around diversity and inclusion and be able to apply techniques to engage in difficult conversations to address diversity and inclusion challenges in the workforce
- Apply knowledge of data evaluation to support human resources decisions and activities
- Develop performance management plans and employee engagement processes to benefit employees and business outcomes
Upon completion of this course, students should be able to:
- Show that quality in manufacturing and quality in services must be approached differently in terms of employees' responsibilities and type and use of technology
- Explain the concept of competitive advantage, which denotes a firm’s ability to achieve market superiority over its competitors
- Understand that if quality is not internalized at the personal level, it will never become rooted in the culture of an organization as organizations ask employees to take more responsibility for acting as the point of contact between the organization and the customer
Upon completion of this course, students should be able to:
- Define the concepts of market orientation, customer satisfaction, and value
- Recognize and examine marketing processes in various types of organizations and industries
- Identify the challenges in product development
- Illustrate the theory and practice of branding
- Outline the dynamics of market entry
Mathematics - 3 Hours
Life and Physical Sciences - 6 Hours
Language, Philosophy and Culture - 3 Hours
Creative Arts - 3 Hours
American History - 6 Hours
Government/Political Science - 6 Hours
Social/Behavioral Sciences - 3 Hours
Component Area Options - 6 Hours
Business Electives:
6 Hours, College of Business, 3000-4000 Level
Outside Electives:
15 Hours, Non-College of Business
