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Bachelor of Business Administration in General Business online


This online degree program is designed to give you a thorough business background to explore a broad range of career paths in accounting, real estate, insurance, human resource management, marketing and finance while also allowing you the opportunity to specialize in one of several areas.

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Program Overview

The Bachelor of Business Administration in General Business online degree program is designed to help you develop an understanding of the roles of ethics and public policy in business. Our school of business is among the world’s elite AACSB accredited universities—a distinction earned by only five percent of the world’s business schools.

icon $248** Per Credit Hour
icon As few as 48 months Program Duration
icon 120* Credit Hours
icon $248** Per Credit Hour
icon As few as 48 months Program Duration
icon 120* Credit Hours

Ranked among The Princeton Review’s 300 Best Business Schools, the Lamar University College of Business offers you access to a powerful business school alumni network and a business education backed by AACSB International accreditation – the gold standard of quality in business education worldwide.

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You will gain a broad range of computer and data analysis skills including highly sought-after SAP training. You will graduate with a solid understanding of economics, finance, marketing and management principles, along with critical communication skills that will set you apart from other business majors in the job market.

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Lamar University is committed to providing students with a quality, affordable education.

$248 Per Credit Hour. Price includes distance learning fee.

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Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist contact a Lamar University enrollment specialist.

Financial Aid

Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.


Top Ten Reasons to Enroll in Online Undergraduate Programs


There are several opportunities throughout the year to begin Lamar University’s online Bachelor of Business Administration in General Business program. Find the start date below that works best for you and apply before the application deadline associated with it.

Upcoming Start Dates:

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8-Week Courses Program Start Date Application Deadline Document Deadline Payment Due Last Class Day
Fall II 2019 10/21/2019 9/26/2019 10/3/2019 10/14/2019 12/10/2019
Spring I 2020 1/21/2020 1/3/2020 1/10/2020 1/13/2020 3/13/2020
Spring II 2020 3/23/2020 3/2/2020 3/9/2020 3/16/2020 5/12/2020
Summer I 2020 6/1/2020 5/11/2020 5/18/2020 5/26/2020 7/6/2020
Ready to take the next step toward earning your degree online?


Lamar University's online programs have specific requirements that applicants must meet to enroll. Please review the admission guidelines carefully. For specific questions or more details, view our admission FAQs.


Online Application

Submit your application and one-time $25 application fee online.


Official Transcripts

Submit transcripts from all colleges/universities you have attended.

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University Admission Requirements

All applicants must complete an application packet, consisting of:

  • Complete online application and pay a one-time application fee of $25.
  • Official transcripts from all schools (high school and college) attended. Official transcripts are sent from a regionally or nationally accredited institution.
  • Verify specific requirements associated with chosen degree program.

High school graduates who have not attended college before are considered entering freshmen – even if they received college credit while in high school through dual credit, AP or IB programs. Transfer students with fewer than 18 hours of college credit also must meet admission requirements for entering freshmen.

Incoming freshmen must do three things to qualify for unconditional admission to Lamar University:

  • Receive a diploma from an accredited high school
  • Complete at least 14 high school credits in college preparatory courses: 4 credits in English, 3 credits in mathematics, 2 credits in laboratory sciences, 2.5 credits in social sciences (U.S. history, U.S. government, and world history or world geography) and 2.5 credits in college preparatory electives (preferably including 2 credits of foreign language)
  • Graduate in the top 10 percent of their high school class or achieve a minimum composite score on the SAT or ACT

Students transferring from other Lamar University programs into a College of Business program must have a minimum overall 2.0 grade point average (GPA) and, if applicable, a minimum 2.0 GPA in business courses.

Students transferring from other colleges or universities into a College of Business program must:

  • Have an official copy of all college and/or university transcripts on file by application deadline.
  • Be eligible to re-enter all colleges and/or universities previously attended.
  • Have a cumulative GPA of at least 2.0 on a 4.0 scale for all work attempted.
  • Students who transfer fewer than 18 hours must also submit and meet the entrance credentials and requirements of a first-time-in-college student.

Send all required documents to:

Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710


Submit electronically to


The Pre-MBA program allows students to take up to nine hours of graduate level coursework to apply toward their MBA before taking the GMAT. In order to qualify for Pre-MBA admission, students must have a minimum 2.5 cumulative GPA. The GPA can be calculated using the applicant's undergraduate cumulative or last 60 hours. After completing your nine hours you must submit an acceptable GMAT score to fully enroll in the MBA program.

Appeals Process

Students not meeting the standard admission score of 428 must take the GRE, submit their scores, and appeal to be registered beyond the third course of a master’s degree program. Appeals may not be processed without the results of a GRE attempt. Upon reporting the first GRE and appealing unsuccessfully, students may retake the GRE and submit their scores with a second appeal. A second appeal decision is final. Students whose GPAs fall below 2.5 in the institutional Bachelor's will not be considered for admission on any basis, with or without the GRE.

For more information on the GRE go to


Students registering for business courses in the Bachelor of Business Administration online degree program must meet all course prerequisites, including the implicit prerequisite indicated by the course level. The chair of the department offering the course must approve any exceptions. To enroll in 3000 and 4000 level courses, you must have completed 60 hours of coursework.

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BULW 1370: Business Environment and Public Policy

Duration: 8 weeks  |  Credit Hours: 3

Survey course emphasizing interaction of business with its external and internal environments. Introduction to public policy process and issues with focus on ethical and moral considerations.

MISY 1373: Introduction to Business Technologies

Duration: 8 weeks  |  Credit Hours: 3

Computers are an integral part of all business activities and careers. This course is designed to introduce potential business majors to the understanding of the roles of computers in business information systems and to learn the basic skills of business software which are essential to support business activities. Students will obtain valuable information, technology knowledge and skills needed in all areas of business. Students will be introduced to the history of computing; components of a personal computer; word processing application software, spreadsheets, databases, presentation graphics, email Internet tools. In addition, students will be introduced to basic business transactions using SAP enterprise resource planning software.

ECON 2301: Principles of Macro I

Duration: 8 weeks  |  Credit Hours: 3

Emphasizes monetary theory; national income analysis; fluctuation and growth; public finance; international trade; and current economic problems.

ECON 2302: Principles of Micro II

Duration: 8 weeks  |  Credit Hours: 3

Introduction to economic principles; allocation of resources; determination of output and prices; distribution; and managerial economics.

ACCT 2301: Intro to Financial Accounting

Duration: 8 weeks  |  Credit Hours: 3

Concepts of financial accounting. Emphasis is on the conceptual framework of accounting and the preparation and uses of financial statements. Prerequisite: Sophomore standing strongly recommended.

ACCT 2302: Intro to Managerial Accounting

Duration: 8 weeks  |  Credit Hours: 3

This course is designed for non-accounting majors. Uses of accounting information in managerial planning, decision making, and control. Includes study of cost behavior, cost-volume-profit analyses and budgeting.

BUAL 3310: Business Analysis I

Duration: 8 weeks  |  Credit Hours: 3

Introduction to the quantitative methods of analysis as applied to business problems. Topics of study include collection of data, statistical description, probability theory, probability distribution, sampling theory, estimation, and introduction to test of hypothesis.

BUAL 3320: Analysis II

Duration: 8 weeks  |  Credit Hours: 3

Emphasis on use of statistics in business decision-making. Topics of study include hypothesis testing, inferences between two populations, analysis of variance, chi-squared and other non-parametric tests, simple-multiple linear regression/correlation analysis, classical time series analysis, and index numbers.

BULW 3310: Business Law

Duration: 8 weeks  |  Credit Hours: 3

A survey of the legal environment and its impact upon business. Nature and sources of law, administrative and enforcement agencies, and governmental regulations. Students become aware of the legal framework of common business transactions.

ECON 3340: Macro Economics

Duration: 8 weeks  |  Credit Hours: 3

A descriptive-analytical approach to the dynamic forces that influence the aggregate level of economic activity. Income and employment determinants; levels of income and employment, stabilization theory; investment and income relationship; monetary and fiscal policies.

FINC 3310: Principles of Finance

Duration: 8 weeks  |  Credit Hours: 3

An introductory survey of the principal issues, decision areas and analytical procedures relevant to the financial management of private business firms including capital budgeting, cost of capital, short and long-term financing, dividend policy and valuation.

MKTG 3310: Principles of Marketing

Duration: 8 weeks  |  Credit Hours: 3

A description and analysis of business activities designed to plan price, promote and distribute products and services to customers. Topics studies include: the marketing environment, consumer buying habits and motive, types of middlemen, marketing institutions and channels, governmental regulations, advertising and current marketing practices.

MGMT 3310: Principles of Organizational Behavior Management

Duration: 8 weeks  |  Credit Hours: 3

Includes the study of organization behavior concepts such as leadership, motivation, individual behavior, group behavior and communication. Their use in U.S. and multinational organizations in management practice is examined in the context of today’s legal, social, and ethical environment.

MGMT 3320: Production Management

Duration: 8 weeks  |  Credit Hours: 3

A survey of the production function and the analytical tools used to solve problems associated with the development and operation of a production system. Analytical tools include: linear programming, critical path scheduling, waiting line, statistical quality control and forecasting.

BCOM 3350: Business Communications

Duration: 8 weeks  |  Credit Hours: 3

Emphasis on practical applications of business writing and speaking scenarios. Course covers how to write memos, letters, resumes, analytical reports, and how to give a professional oral presentation.

MISY 3310: Principles of Management Information Systems

Duration: 8 weeks  |  Credit Hours: 3

This course gives an overview of why information systems are so important today and how they are transforming organizations and management. The students will understand the relationship between the various types of information systems. They will learn to analyze the relationship between information systems and organizations. Also, students will learn how a database management system organizes information. Students would compare the various types of telecommunications networks and network services and become knowledgeable about new business applications, such as Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), and Knowledge Management (KM). The course also covers how the internet can be used for electronic commerce and for electronic business, how the internet is becoming the foundation for new business models, new business processes, and new ways of distributing knowledge. The students will develop proficiency in using application tools such as spreadsheet and database for development of Information Systems. In addition, the students are introduced to basic business transactions using SAP- a widely used Enterprise Resource Planning (ERP) software among the Fortune 500 companies.

MGMT 4370: Strategic Analysis

Duration: 8 weeks  |  Credit Hours: 3

The capstone course for the undergraduate business program. This course has been developed to help you understand the task of the strategic management process in a digital global environment. The course assumes that a company’s success depends on you to adapt to rapidly changing markets, globalization, shifting governmental policies and new technologies. The emphasis of this course will be on sharpening analytical decision-making and communication skills. The case study method and /or a global simulation will be used to acquaint the student with probable, authentic strategic situations in the economy.

ACCT 3340: Cost Accounting

Duration: 8 weeks  |  Credit Hours: 3

Cost accounting with a managerial emphasis: job order and process cost; standard cost and variance analysis; budgetary control; relevant costing for decision making, capital budgeting.

FINC 3320: Intermediate Financial Management

Duration: 8 weeks  |  Credit Hours: 3

Analytical techniques used in financial decision making, including ratio analysis, funds analysis, capital structure, dividend policy, financial forecasting and valuation models.

MGMT 3330: Human Resources Management

Duration: 8 weeks  |  Credit Hours: 3

A behavioral approach to the management of the human resource in business enterprise. The fundamentals of human relations and organizational behavior will be used to structure an understanding of the managerial problems of recruitment, selection, training, promotion, and termination of personnel. Supervision of the work force will be considered as an examination of theories of motivation, communication, and leadership.

MGMT 4340: Quality and Productivity Management

Duration: 8 weeks  |  Credit Hours: 3

A survey course emphasizing the need for improved productivity in profit and non-profit organizations. The course will focus on the historical and current aspects of productivity as well as problems and methods of measuring planning and implementing productivity programs.

MGMT 4380: Seminar on Entrepreneurship

Duration: 8 weeks  |  Credit Hours: 3

Designed to give student overview of the new venture creation process. Includes topics of entrepreneurial psychology opportunities in the marketplace, gathering resources, and the "Business Plan".

MKTG 4310: Marketing Management

Duration: 8 weeks  |  Credit Hours: 3

The planning and execution of various marketing activities from the managerial viewpoint are presented, via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept.

*120 credit hours: 48 core curriculum, 27 lower level electives, 45 advanced electives.

**Price includes distance learning fee.

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