Master of Business Administration in Marketing Online
The job market for marketing professionals is intensely competitive, so it’s more important than ever for business professionals to possess a working background in strategic marketing and consumer behavior. This online degree program offers you a unique advantage: the opportunity to master business best practices and the concepts that guide effective marketing—and the knowledge to apply them in a digitally driven world.
An MBA in Marketing can be extremely useful for business professionals who want to move into top-level management positions. Employers are increasingly looking for MBA graduates with marketing expertise, and the Bureau of Labor Statistics states that managers who can navigate the digital world of advertising should have an advantage when it comes to employment prospects.
When you earn your MBA online from Lamar University, you gain not only MBA credentials, but also the benefit of advanced marketing, analytical and management skills useful in any business environment.
Marketing concentration coursework examines marketing strategies relevant to an evolving digital marketplace, the benefit of customer relationship management systems, and analytical techniques related to marketing research. Other topics include international marketing and an overview of entrepreneurship.
The following is the tuition breakdown for students pursuing Master of Business Administration in Marketing. Our tuition is affordable, and can be paid by the course.
Tuition and fees are subject to change without notice due to action by the Board of Regents or the Texas State Legislature.
In addition to the textbook, some courses may require ancillary course materials that may range up to $150 each. Use of additional resources are at the discretion of each professor.
Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.
Our Master of Business Administration in Marketing online program features multiple start dates to accommodate your busy schedule. Find the start date that works best for you and apply before the application deadline associated with it.
Upcoming Start Dates:
|8 week courses||Program Start Date||Application Deadline||Document Deadline||Payment Due||Last Class Day|
The Master of Business Administration in Marketing online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.
Submit your application and one-time $25 application fee online.
Undergraduate degree from an accredited university.
Submit official transcripts from all colleges and universities attended.
Students with non-business undergraduate degrees may be required to take three leveling courses: ACCT 5315, ECON 5300 and FINC 5300. An optional self-paced leveling course, BULW 5300, is also available. All international students are required to take BCOM 5300.
Students who are required to take an English proficiency exam prior to admission will also be required to take BCOM 5300. Students who score 7.0 or higher on the ILETS, or the equivalent score on the TOEFL, will be waived from BCOM 5300.
In addition, the MBA director may require the following courses for students whose academic backgrounds in business administration, grade point average, or work experience are limited: BUAL 2310, MGMT 3320, BCOM 5300, MGMT 3310 and/or MKTG 3310.
The Pre-MBA program allows students to take up to 9 hours of graduate level coursework to apply toward their MBA before taking the GMAT. In order to qualify for Pre-MBA admission, students must have a minimum 2.75 cumulative GPA. The GPA can be calculated using the applicant's undergraduate cumulative or last 60 hours. After completing your 9 hours you must submit an acceptable GMAT score to fully enroll in the MBA program.
University Admission Requirements
Applicants must meet at least one of the following standards:
- A total of at least 1,000 points based on the formula: (200 x GPA) + GMAT score = 1,000 or higher
- A total of at least 1,000 points based on the formula: (200 x the GPA of the last 60 hours of undergraduate work) + GMAT score = 1,000 or higher
If applicants qualify for the GMAT waiver, based on the criteria below, please complete the GMAT Waiver Form.
Applicants with Business Undergraduate Degrees
The Graduate Management Admissions Test (GMAT) or the Graduate Record Examination (GRE) may be waived for applicants who have a bachelor’s degree from a regionally accredited university with a minimum 3.0 cumulative undergraduate GPA OR 3 or more years of increasing professional/managerial experience (with a minimum of 2.5 cumulative GPA).
Students who do not meet the academic requirements specified in the GMAT waiver will be required to submit a GMAT score, meet the MBA admission formula (200 x GPA) + GMAT = 1000, and submit a petition for re-admission.
Send transcripts to:
Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710
Submit electronically to [email protected]
Check to see if the program is offered to residents in your state before applying by clicking here.
*All applicants must submit official, sealed transcripts from each institution attended to the Admissions Office. All degrees must be from a regionally accredited institution. Lamar University Office of Admissions will no longer require or college community college transcripts for graduate applicants. Official transcripts from all other institutions will be required. However, if a department or program wishes to review a community college transcript for decision purposes, the department or program may directly request the applicant to submit the official community college transcript(s) to the Office of Admissions for processing.
The MBA in Marketing online features a solid core of graduate-level business knowledge and applications, plus concentration coursework that relates to marketing strategies relevant to an evolving digital marketplace. Other topics include international marketing and an overview of entrepreneurship. Students with non-business undergraduate degrees may be required to take additional leveling courses.
International students whose admission to Lamar University required a TOEFL or IELTS exam will be required to take Business Communication (BCOM 3350) as part of their leveling requirements.
*International students who needed a TOEFL or IELTS exam for admission will also be required to take Business Communications, BCOM 3500 as part of their leveling requirements.
*Price does not include leveling courses (if required). Distance learning fee is included in the tuition listed.
¹ Pending final approval by the THECB
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