Bachelor of Applied Arts and Sciences – Emphasis in Marketing Online
Turn your prior coursework or professional experience into a marketing degree that builds the digital, strategic and communication skills needed for career advancement.
Apply by:
7/28/26
Start class:
8/18/26
Program Overview
Earn a marketing degree designed to advance your career
Our flexible, transfer-friendly marketing undergraduate degree program is designed for students with prior coursework or professional experience in business, communications, digital media, retail or customer-facing roles. You’ll build on your background with academic foundations in marketing strategy, digital communication, consumer behavior and brand development.
Our coursework strengthens your professional skills in communication, creative problem-solving, data literacy and customer engagement while exploring digital marketing, advertising, content creation, social media strategy and applied market research. Our program emphasizes ethical practice and real-world application, preparing you to advance in corporate marketing teams, agencies, nonprofits, retail organizations or entrepreneurial ventures.
In this online BAAS Marketing program, you will:
- Develop practical, transferable skills in digital marketing, advertising strategy, content creation and campaign management that align with current employer needs across diverse industries
- Apply modern marketing technologies, analytics tools and digital platforms to support data-driven decision-making and effective online customer engagement
- Create and implement comprehensive marketing plans using market research, consumer trend analysis and strategic positioning techniques
- Execute real-world marketing projects that strengthen professional readiness through hands-on experience in managing brand presence and evaluating campaign performance
- Develop practical, transferable skills in digital marketing, advertising strategy, content creation and campaign management that align with current employer needs across diverse industries
- Apply modern marketing technologies, analytics tools and digital platforms to support data-driven decision-making and effective online customer engagement
- Create and implement comprehensive marketing plans using market research, consumer trend analysis and strategic positioning techniques
- Execute real-world marketing projects that strengthen professional readiness through hands-on experience in managing brand presence and evaluating campaign performance
Career opportunities in marketing include:
- Marketing Coordinator
- Digital Marketing Specialist
- Social Media Manager
- Advertising and Promotions Coordinator
- Marketing Coordinator
- Digital Marketing Specialist
- Social Media Manager
- Advertising and Promotions Coordinator
Per Credit Hour
$314*
Transfer Credits
Up to 90
Credit Hours
120
*Price includes distance learning fee.
Tuition
Manage your expenses confidently with pay-by-the-course tuition plans for your online marketing courses
The following is the tuition breakdown for students pursuing the BAAS – Marketing Emphasis online program. Our affordable, pay-by-the-course tuition helps you keep your education costs in check.
| Program | Per Credit Hour | Per Course |
|---|---|---|
| BAAS – Marketing Emphasis | $314 | $942 |
*University fees are included in the tuition listed. University fees can be covered by Financial Aid if you choose to apply and are qualified for aid.
Tuition and fees are subject to change without notice due to action by the Board of Regents or The Texas State Legislature.
Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.
Financial Aid
Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.
Tuition breakdown:
Per Credit Hour
$314*
Calendar
Choose the start date that best fits your busy schedule
Our marketing program features multiple start dates to accommodate your busy schedule. Choose the application deadline that works best for you and begin earning your degree any time of year.
| 8 week courses | Program Start Date | Application Deadline | Document Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|
| Fall 1 | 8/18/26 | 7/28/26 | 8/4/26 | 8/11/26 | 10/9/26 |
| Fall 1 | 10/12/26 | 9/21/26 | 9/28/26 | 10/6/26 | 12/10/26 |
Now enrolling:
Apply Date
7/28/26
Class Starts
8/18/26
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
What do you need to apply to the online marketing program?
The Bachelor of Applied Arts and Sciences — Marketing Emphasis online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.
Admission Requirements:
- Official Transcripts
- AAS Degree in Marketing
University Admission Requirements
All applicants must complete an application packet, consisting of:
- Complete online application and pay an application fee of $25
- Submit official transcripts from all high schools, colleges and universities you have attended
- All transcripts are required regardless of accreditation. Only regionally accredited institutions will be eligible for transfer credit.
- Verify specific requirements associated with chosen degree program
Bachelor of Applied Arts and Sciences — Marketing Emphasis Admission Requirements
- Completed AAS degree from a regionally accredited community college, with a major in marketing
- A course in Elementary Statistical Methods (MATH 1342)
Required statistics coursework may be completed during the program.
Courses
Browse the courses for the marketing program online
The BAAS – Management Emphasis curriculum comprises 120 credit hours, including up to 42 hours in AAS transfer credit, 27-30 hours in emphasis-area classes and any general education coursework needed to meet bachelor's degree requirements.
Core Courses
MKTG 4340: Marketing Promotion
Duration: 8 Weeks weeks
Credit Hours: 3
This course is an overview of the broad field of advertising; creation of primary and selective demand; promotional programs selection; media effectiveness coordination of promotional mix and a selection and determination of advertising. Prerequisites: Senior Standing, MKTG 3310
Students who successfully complete this course will be able to:
- Explain how advertising and integrated brand promotion operate in the macro-environment of business and society
- Analyze the critical aspects of environment for advertising and integrated brand promotion, including the consumer decision-making process, consumer market segmentation and advertising research
- Develop creative and an effective advertising strategy based on the needs of the product
- Build proper advertising plan integrating different media based on the characteristics of traditional and modern media platforms
MKTG 4310: Marketing Management
Duration: 8 Weeks weeks
Credit Hours: 3
The planning and execution of various marketing activities from the managerial viewpoint are presented, via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept. Prerequisites: MKTG 3310
Upon completion of this course, students should be able to:
- Define the concepts of market orientation, customer satisfaction, and value
- Recognize and examine marketing processes in various types of organizations and industries
- Identify the challenges in product development
- Illustrate the theory and practice of branding
- Outline the dynamics of market entry
MKTG 3350: E-Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Tools and techniques of marketing on the Internet are introduced in the context of E-business. From the perspective of strategic marketing, students learn how to effectively leverage technology in applying fundamental marketing theories and concepts to harness the marketing potential of the Internet. Prerequisites: Junior Standing, MKTG 3310 Offered: Fall, Spring
After completing this course, students should be able to:
- Classify the different types of behaviors exhibited by online consumers
- Execute customer relationship management and experience management strategies
- Recognize the key elements of a website marketing strategy
- Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Create a strategic digital marketing plan
- Utilize digital marketing analytics tools to measure outcomes of digital marketing strategy implementation
- Implement e-mail marketing, social media marketing and mobile marketing strategies
- Identify the legal, ethical, privacy and security considerations in specific digital marketing contexts
MISY 3321: Spreadsheets for Business Analytics
Duration: 7 Weeks weeks
Credit Hours: 3
This hands-on course will teach students the art of modeling to build, refine and analyze problems for decision-making. Students will use industry standard spreadsheet software for creation and analysis. topics include forecasting, linear and nonlinear optimizations and decision analysis. Projects from all business fields will be used for extensive practice and real-world applications.
Students who successfully complete this course will be able to:
- Understand the key elements of the global business environmen.
- Analyze the impact of political, economic, social and technological factors on international business
- Develop effective cross-cultural communication skills
- Gain insights into how cultural differences can affect business negotiations and relationships
- Gain practical exposure through visits to local businesses and multinational corporations
- Connect theoretical knowledge with real-world business practices
- Enhance language skills relevant to business communication in the host country
- Immerse in the local culture to understand the cultural nuances that impact business interactions
- Foster a global mindset and appreciation for diversity
- Conduct a research project on a relevant international business topic
- Develop analytical and research skills applicable to global business challenges
- Engage with local business professionals and organizations
- Develop networking and professional skills for a global business environment
- Reflect on experiences and learnings throughout the study abroad program
- Foster personal and professional development
MKTG 3360: Consumer Behavior
Duration: 8 Weeks weeks
Credit Hours: 3
Acquaints the student with consumer behavior models and behavior research techniques. Prerequisites: Junior Standing, MKTG 3310 Offered: Spring, Summer
Students who successfully complete this course will be able to:
- Discuss the influence of consumers and marketers on each other by analyzing the different approaches to consumer behavior and the positive and negative ways products affect us (including considerations of ethics)
- Analyze the factors (advertising messages, products, other people and ourselves) that affect how consumers make sense of the world and determine what to purchase
- Evaluate how consumers think about products, the steps they use to choose one and what happens after they buy something
- Appraise the external factors that influence our identities as consumers and the decisions we make
MGMT 3310: Principles of Management
Duration: 7 Weeks weeks
Credit Hours: 3
Includes the study of organization behavior concepts such as leadership, motivation, individual behavior, group behavior and communication. Their use in U.S. and multinational organizations in management practice is examined in the context of today's legal, social and ethical environment.
By the end of this course, students will have:
- Obtained an in-depth understanding of key management theories regarding motivation, leadership, communication, decision-making and personality
- Participated in related exercises and group discussions that teach team building, appreciation of diversity and professionalism
- Studied conflict management, stress management, counseling, appraising, motivating, rewarding and leading personnel
- Recognized current concerns for management in a global economy
- Participated in critical thinking exercises and simulations to understand current management concerns for making ethical decisions
- Developed an understanding of the environmental constraints that influence organizational decision-making, including the legal, social, political and competitive aspects of organizational strategy 21
MKTG 4350: Entrepreneurial Market Opportunities
Duration: 8 Weeks weeks
Credit Hours: 3
This course focuses on recognizing opportunities in the marketplace, analyzing industry/market trends, size, growth opportunities, niches and capitalizing on opportunities through new business creation.
Students who successfully complete this course will be able to:
- Explain entrepreneurship and discuss its importance
- Discuss reasons people decide to become entrepreneurs
- Identify characteristics of successful entrepreneurs
- Discuss the changing demographics of entrepreneurs in the United States
- Discuss the impact of entrepreneurial firms on economies and societies
- Explain the entrepreneurial process
- Describe the approaches entrepreneurs use to identify opportunities and environmental trends that are most instrumental in creating business opportunities
MKTG 4330: International Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of international marketing, world markets, political restraints in trade and international marketing principles. Prerequisites: MKTG 3310
After completing this course, students should be able to:
- Recognize how international marketing addresses the needs of global markets
- Describe how the economic, sociocultural, legal, political and regulatory environments across country markets affect international marketing efforts
- Recognize how multinational companies conduct market research across cultures and segment global markets for targeting and positioning
- Identify the different ways in which a firm may enter global markets
- Implement appropriate product, distribution, promotion and pricing strategies in global markets operating under diverse environmental conditions
- Analyze case studies of global companies addressing marketing challenges in different countries
BCOM 3350: Business Communications
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasis on practical applications of business writing and speaking scenarios. Course covers how to write memos, letters, resumes, analytical reports, and how to give a professional oral presentation.
Students who successfully complete this course will be able to:
- Prepare and present effective oral presentations on a number of topics
- Write a concise, clear, neutral email geared to the target audience
- Write a concise, clear, negative email geared to the target audience
- Prepare an e-portfolio, resume and application email for the job-search process
- Create a LinkedIn account
- Demonstrate effective team communication skills
- Establish productive interviewing skills
General Education Core Curriculum
Communication - 6 Hours
Mathematics - 3 Hours
Life and Physical Sciences - 6 Hours
Language, Philosophy and Culture - 3 Hours
Creative Arts - 3 Hours
American History - 6 Hours
Government/Political Science - 6 Hours
Social/Behavioral Sciences - 3 Hours
Component Area Options - 6 Hours
GEOL 1390: Intro to Environmental & Physical Geology
Duration: 7 Weeks weeks
Credit Hours: 3
This course is an introduction to the relationship between human activities, geologic resources and processes and environmental quality. Topics include the relationship between human populations and geologic hazards, as well as how human activities may increase the chances of geologic hazards occurring. Emphasis will be from the geologic perspective, but will include all basic sciences. Field trips are an integral part of this course.
DANC 2303: Dance Appreciation
Duration: 7 Weeks weeks
Credit Hours: 3
A survey of the art of dance and its role in world cultures, history and current issues.
HIST 1301: U.S. History I 1763 to 1877
Duration: 7 Weeks weeks
Credit Hours: 3
United States history from the revolutionary period through Reconstruction.
BIOL 2306: Environmental Science
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to contemporary environmental issues and human interactions with ecosystems. Not to be used as a biology major course.
CHEM 1312: General Chemistry II
Duration: 7 Weeks weeks
Credit Hours: 3
A continuation of CHEM 1311. Theories of solutions, equilibrium, thermodynamics and kinetics.
Prerequisite(s): (CHEM 1311 and CHEM 1111) or CHEM 1411
MATH 1324: Mathematics for Business and Social Science
Duration: 8 Weeks weeks
Credit Hours: 3
This course will introduce students to the basics of mathematics used in business and social sciences. The course will cover the application of common algebraic functions, including polynomial, exponential, and logarithmic, to problems in business, economics, and the social sciences are addressed. The applications include mathematics of finance, including simple and compound interest and annuities; systems of linear equations; matrices; linear programming; and probability, including expected value.
ARTS 1301: Art Appreciation
Duration: 7 Weeks weeks
Credit Hours: 3
An introductory course emphasizing the understanding and appreciation of visual arts (painting, sculpture, and architecture).
MUSI 1309: Jazz History and Appreciation
Duration: 7 Weeks weeks
Credit Hours: 3
A survey of the development and history of Jazz as a musical form from its origina in earlier styles to the present. Covers the major styles and musicians with an emphasis on the development of basic listening skills and critical thinking. May require attendance at instructor specified recitals or concerts.
MUSI 1306: Music Appreciation
Duration: 7 Weeks weeks
Credit Hours: 3
Survey of music. Covers the major style periods from the Renaissance to the present with emphasis on the development of basic listening skills and critical thinking. Requires attendance at instructor-specified recitals or concerts.
MUSI 1310: History of Rock & Roll
Duration: 7 Weeks weeks
Credit Hours: 3
A survey of the development and history of Rock Music from its origins in earlier styles up to the present. Covers the major styles and musicians with an emphais on the development of basic listening skills and critical thinking. May require attendance at instructor-specified recitals or concerts.
ENGL 2300: Close Reading II
Duration: 7 Weeks weeks
Credit Hours: 3
A close reading of related themes, authors or periods and/or a close viewing of films with related themes or makers. The course will focus on literature, the arts, politics, philosophy or culture. It will not take the place of other 2000 level courses that require ENGL 1301 and 1302. It will not take the place of ENGL 1302. It is intended for students who do not take 6 hours of composition.
Prerequisite(s): ENGL 1301
CHEM 1308: Biochemistry for Allied Health
Duration: 7 Weeks weeks
Credit Hours: 3
Elementary survey of structure, function and metabolic processes of molecules in organisms. Designed for students majoring in health sciences.
Prerequisities: CHEM 1306 and CHEM 1106
COSC 1324: Introduction to Computer Game Development
Duration: 7 Weeks weeks
Credit Hours: 3
The synthesis of computer games with a focus on the artistic elements of games, including graphics, animation, audio and narrative.
PHIL 2306: Ethics
Duration: 7 Weeks weeks
Credit Hours: 3
A historical examination of theories and principles of social and personal conduct ranging from Plato and Aristotle to Mill and Nietzsche. Applications to current issues.
Prerequisite(s): ENGL 1301
BUAL 2310: Business Analysis I
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to the quantitative methods of analysis as applied to business problems. Topics of study include collection of data, statistical description, probability theory, probability distribution, sampling theory, estimation of parameters and testing hypothesis. Prerequisite: MATH 1325.
ECON 2302: Principles of Economics II (Micro)
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to economic principles; allocation of resources; determination of output and prices; distribution; and managerial economics.
Restriction(s):
Students with a class of Freshman may not enroll.
COMM 1321: Business and Professional Speech
Duration: 7 Weeks weeks
Credit Hours: 3
Application of the fundamentals of speech production to the needs of the professional person. For non-communication majors only.
HIST 1302: U.S. History Since 1877
Duration: 7 Weeks weeks
Credit Hours: 3
United States history from the post-Reconstruction period to the present.
HIST 2301: Texas History
Duration: 7 Weeks weeks
Credit Hours: 3
Texas history from the beginning to the present time.
CHEM 1311: General Chemistry I
Duration: 7 Weeks weeks
Credit Hours: 3
Algebra-based review of chemical laws and theory for science, engineering and preprofessional majors.
Prerequisite(s): MATH 1314 or MATH 2311
Prerequisite(s)/Corequisite(s): MATH 2312 or MATH 2413
COMM 1375: Film Appreciation
Duration: 7 Weeks weeks
Credit Hours: 3
A survey of the field of film with emphasis on current trends in cinema, past and present directors, and the historical development of film. Satisfies the Fine Arts core curriculum requirement.
SPSC 1301: Space Exploration
Duration: 7 Weeks weeks
Credit Hours: 3
This course is intended to provide a basic understanding of many aspects of space exploration, including discovering the physical make-up of the universe and evidence surrounding its origin, learning the discoveries made in the solar system and evidence surrounding its origin. This course in addition to lecture material will include a class project to assess teamwork skills.
POLS 2302: Introduction to American Government II
Duration: 7 Weeks weeks
Credit Hours: 3
The legislative, executive and judicial branches and the bureaucracy; policy formulation and implementation including civil rights and civil liberties, domestic and foreign policies.
CHEM 1306: Chemistry for Allied Health Sciences
Duration: 7 Weeks weeks
Credit Hours: 3
Survey of elementary inorganic/organic chemistry and gas laws for allied health science majors.
ECON 2301: Principles of Economics I (Macro)
Duration: 7 Weeks weeks
Credit Hours: 3
Emphasizes monetary theory; national income analysis; fluctuation and growth; public finance; international trade; and current economic problems.
Restriction(s):
Students with a class of Freshman may not enroll.
POLS 2301: Introduction to American Government I
Duration: 7 Weeks weeks
Credit Hours: 3
The national and Texas constitutions; federalism; political socialization and participation; public opinion and interest groups; parties, voting and elections.
ENGL 1301: Composition I
Duration: 7 Weeks weeks
Credit Hours: 3
Basic forms of expository writing. Frequent themes. Collateral reading in articles and essays of a factual and informative type. This course is prerequisite to ENGL 1302 and 1374.
ENGL 1302: Composition II
Duration: 7 Weeks weeks
Credit Hours: 3
Forms of expository and analytical writing. Topics for composition suggested from wide reading in at least two of the three genres: prose fiction, poetry, and drama. Research paper required.
Prerequisite(s): ENGL 1301
Elective Courses
42 hours of technical or academic credit taken as part of completed AAS degree.
