Bachelor of Applied Arts and Sciences – Emphasis in Marketing Online
Turn your prior coursework or professional experience into a marketing degree that builds the digital, strategic and communication skills needed for career advancement.
Program Overview
Earn a marketing degree designed to advance your career
Our flexible, transfer-friendly marketing undergraduate degree program is designed for students with prior coursework or professional experience in business, communications, digital media, retail or customer-facing roles. You’ll build on your background with academic foundations in marketing strategy, digital communication, consumer behavior and brand development.
Our coursework strengthens your professional skills in communication, creative problem-solving, data literacy and customer engagement while exploring digital marketing, advertising, content creation, social media strategy and applied market research. Our program emphasizes ethical practice and real-world application, preparing you to advance in corporate marketing teams, agencies, nonprofits, retail organizations or entrepreneurial ventures.
In this online BAAS Marketing program, you will:
- Develop practical, transferable skills in digital marketing, advertising strategy, content creation and campaign management that align with current employer needs across diverse industries
- Apply modern marketing technologies, analytics tools and digital platforms to support data-driven decision-making and effective online customer engagement
- Create and implement comprehensive marketing plans using market research, consumer trend analysis and strategic positioning techniques
- Execute real-world marketing projects that strengthen professional readiness through hands-on experience in managing brand presence and evaluating campaign performance
- Develop practical, transferable skills in digital marketing, advertising strategy, content creation and campaign management that align with current employer needs across diverse industries
- Apply modern marketing technologies, analytics tools and digital platforms to support data-driven decision-making and effective online customer engagement
- Create and implement comprehensive marketing plans using market research, consumer trend analysis and strategic positioning techniques
- Execute real-world marketing projects that strengthen professional readiness through hands-on experience in managing brand presence and evaluating campaign performance
Career opportunities in marketing include:
- Marketing Coordinator
- Digital Marketing Specialist
- Social Media Manager
- Advertising and Promotions Coordinator
- Marketing Coordinator
- Digital Marketing Specialist
- Social Media Manager
- Advertising and Promotions Coordinator
*Price includes distance learning fee.
Tuition
Manage your expenses confidently with pay-by-the-course tuition plans for your online marketing courses
The following is the tuition breakdown for students pursuing the BAAS – Marketing Emphasis online program. Our affordable, pay-by-the-course tuition helps you keep your education costs in check.
| Program | Per Credit Hour | Per Course |
|---|---|---|
| BAAS – Marketing Emphasis | $314 | $942 |
*University fees are included in the tuition listed. University fees can be covered by Financial Aid if you choose to apply and are qualified for aid.
Tuition and fees are subject to change without notice due to action by the Board of Regents or The Texas State Legislature.
Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.
Financial Aid
Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.
Tuition breakdown:
Calendar
Choose the start date that best fits your busy schedule
Our marketing program features multiple start dates to accommodate your busy schedule. Choose the application deadline that works best for you and begin earning your degree any time of year.
| 8 week courses | Program Start Date | Application Deadline | Document Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|
| Fall 1 | 8/18/26 | 7/28/26 | 8/4/26 | 8/11/26 | 10/9/26 |
| Fall 1 | 10/12/26 | 9/21/26 | 9/28/26 | 10/6/26 | 12/10/26 |
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Ready to take the rewarding path toward earning your degree online?
Admissions
What do you need to apply to the online marketing program?
The Bachelor of Applied Arts and Sciences — Marketing Emphasis online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.
Admission Requirements:
- Official Transcripts
- AAS Degree in Marketing
University Admission Requirements
All applicants must complete an application packet, consisting of:
- Complete online application and pay an application fee of $25
- Submit official transcripts from all high schools, colleges and universities you have attended
- All transcripts are required regardless of accreditation. Only regionally accredited institutions will be eligible for transfer credit.
- Verify specific requirements associated with chosen degree program
Bachelor of Applied Arts and Sciences — Marketing Emphasis Admission Requirements
- Completed AAS degree from a regionally accredited community college, with a major in marketing
- A course in Elementary Statistical Methods (MATH 1342)
Required statistics coursework may be completed during the program.
Courses
Browse the courses for the marketing program online
The BAAS – Management Emphasis curriculum comprises 120 credit hours, including up to 42 hours in AAS transfer credit, 27-30 hours in emphasis-area classes and any general education coursework needed to meet bachelor's degree requirements.
Students who successfully complete this course will be able to:
- Explain how advertising and integrated brand promotion operate in the macro-environment of business and society
- Analyze the critical aspects of environment for advertising and integrated brand promotion, including the consumer decision-making process, consumer market segmentation and advertising research
- Develop creative and an effective advertising strategy based on the needs of the product
- Build proper advertising plan integrating different media based on the characteristics of traditional and modern media platforms
Upon completion of this course, students should be able to:
- Define the concepts of market orientation, customer satisfaction, and value
- Recognize and examine marketing processes in various types of organizations and industries
- Identify the challenges in product development
- Illustrate the theory and practice of branding
- Outline the dynamics of market entry
After completing this course, students should be able to:
- Classify the different types of behaviors exhibited by online consumers
- Execute customer relationship management and experience management strategies
- Recognize the key elements of a website marketing strategy
- Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Create a strategic digital marketing plan
- Utilize digital marketing analytics tools to measure outcomes of digital marketing strategy implementation
- Implement e-mail marketing, social media marketing and mobile marketing strategies
- Identify the legal, ethical, privacy and security considerations in specific digital marketing contexts
Students who successfully complete this course will be able to:
- Understand the key elements of the global business environmen.
- Analyze the impact of political, economic, social and technological factors on international business
- Develop effective cross-cultural communication skills
- Gain insights into how cultural differences can affect business negotiations and relationships
- Gain practical exposure through visits to local businesses and multinational corporations
- Connect theoretical knowledge with real-world business practices
- Enhance language skills relevant to business communication in the host country
- Immerse in the local culture to understand the cultural nuances that impact business interactions
- Foster a global mindset and appreciation for diversity
- Conduct a research project on a relevant international business topic
- Develop analytical and research skills applicable to global business challenges
- Engage with local business professionals and organizations
- Develop networking and professional skills for a global business environment
- Reflect on experiences and learnings throughout the study abroad program
- Foster personal and professional development
Students who successfully complete this course will be able to:
- Discuss the influence of consumers and marketers on each other by analyzing the different approaches to consumer behavior and the positive and negative ways products affect us (including considerations of ethics)
- Analyze the factors (advertising messages, products, other people and ourselves) that affect how consumers make sense of the world and determine what to purchase
- Evaluate how consumers think about products, the steps they use to choose one and what happens after they buy something
- Appraise the external factors that influence our identities as consumers and the decisions we make
By the end of this course, students will have:
- Obtained an in-depth understanding of key management theories regarding motivation, leadership, communication, decision-making and personality
- Participated in related exercises and group discussions that teach team building, appreciation of diversity and professionalism
- Studied conflict management, stress management, counseling, appraising, motivating, rewarding and leading personnel
- Recognized current concerns for management in a global economy
- Participated in critical thinking exercises and simulations to understand current management concerns for making ethical decisions
- Developed an understanding of the environmental constraints that influence organizational decision-making, including the legal, social, political and competitive aspects of organizational strategy 21
Students who successfully complete this course will be able to:
- Explain entrepreneurship and discuss its importance
- Discuss reasons people decide to become entrepreneurs
- Identify characteristics of successful entrepreneurs
- Discuss the changing demographics of entrepreneurs in the United States
- Discuss the impact of entrepreneurial firms on economies and societies
- Explain the entrepreneurial process
- Describe the approaches entrepreneurs use to identify opportunities and environmental trends that are most instrumental in creating business opportunities
After completing this course, students should be able to:
- Recognize how international marketing addresses the needs of global markets
- Describe how the economic, sociocultural, legal, political and regulatory environments across country markets affect international marketing efforts
- Recognize how multinational companies conduct market research across cultures and segment global markets for targeting and positioning
- Identify the different ways in which a firm may enter global markets
- Implement appropriate product, distribution, promotion and pricing strategies in global markets operating under diverse environmental conditions
- Analyze case studies of global companies addressing marketing challenges in different countries
Students who successfully complete this course will be able to:
- Prepare and present effective oral presentations on a number of topics
- Write a concise, clear, neutral email geared to the target audience
- Write a concise, clear, negative email geared to the target audience
- Prepare an e-portfolio, resume and application email for the job-search process
- Create a LinkedIn account
- Demonstrate effective team communication skills
- Establish productive interviewing skills
Communication - 6 Hours
Mathematics - 3 Hours
Life and Physical Sciences - 6 Hours
Language, Philosophy and Culture - 3 Hours
Creative Arts - 3 Hours
American History - 6 Hours
Government/Political Science - 6 Hours
Social/Behavioral Sciences - 3 Hours
Component Area Options - 6 Hours
42 hours of technical or academic credit taken as part of completed AAS degree.
