Bachelor of Business Administration in Marketing Online
This online degree program helps you develop an in-demand skillset applicable to a broad range of marketing roles in any organization.
Program Overview
Explore our 100% online BBA in Marketing degree program
In the Bachelor of Business Administration in Marketing online degree program, you will study diverse topics such as market research and analysis, digital marketing, consumer behavior, pricing theory, import/export and more. Launch a rewarding career by gaining applicable skills in brand development and promotional strategies that help your business achieve its goals.
This AACSB-accredited program features coursework carefully designed to teach you the skills employers are looking for and be job-ready immediately upon graduation. Plus, our extensive alumni network and strong corporate partnerships can open valuable networking opportunities and career paths.
In this program, you will learn:
- Market analysis, pricing policies and product promotion using SAS
- Digital marketing
- Market research
- Promotional mix
- JMP and Tableau software
- Oral and written communication
- Market analysis, pricing policies and product promotion using SAS
- Digital marketing
- Market research
- Promotional mix
- JMP and Tableau software
- Oral and written communication
Career outcomes for the Bachelor of Business Administration in Marketing include:
- Media Planner
- Market Research Analyst
- Advertising Account Manager
- Social Media Manager
- Public Relations Manager
- Media Planner
- Market Research Analyst
- Advertising Account Manager
- Social Media Manager
- Public Relations Manager
Also available:
Lamar University offers a variety of specialized bachelor’s program options. Check out our other online undergraduate programs.
Accreditation
The Lamar University College of Business offers you access to a powerful business school alumni network and a business education backed by AACSB International accreditation – the gold standard of quality in business education worldwide.
Tuition
Paying tuition is easy and affordable
The following is the tuition breakdown for students pursuing the Bachelor of Business Administration in Marketing online. Our tuition is affordable and can be paid by the course.
| Program | Per Credit Hour | Per Course |
|---|---|---|
| BBA in Marketing | $314 | $942 |
*University fees are included in the tuition listed. University fees are able to be covered by Financial Aid if you choose to apply and are qualified.
Tuition and fees are subject to change without notice due to action by the Board of Regents or the Texas State Legislature.
Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.
Financial Aid
Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.
Tuition breakdown:
Calendar
Check out the dates you need to know
Our Bachelor of Business Administration in Marketing online program features multiple start dates to accommodate your busy schedule. Find the start date that works best for you and apply before the application deadline associated with it.
| 8 week courses | Program Start Date | Application Deadline | Document Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|
| Spring II | 3/19/26 | 2/23/26 | 3/2/26 | 3/10/26 | 5/6/26 |
| Summer I | 5/26/26 | 5/5/26 | 5/12/26 | 5/19/26 | 6/30/26 |
| Fall 1 | 8/18/26 | 7/28/26 | 8/4/26 | 8/11/26 | 10/9/26 |
| Fall 2 | 10/12/26 | 9/21/26 | 9/28/26 | 10/6/26 | 12/10/26 |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Gather these admission materials for our online BBA in Marketing
The Bachelor of Business Administration in Marketing online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.
Admission Requirements:
- Online Application
- Official Transcripts
All applicants must complete an application packet, consisting of:
- Complete online application and pay an application fee of $25.
- Submit official transcripts from all high schools, colleges, and universities you have attended.
- All transcripts are required regardless of accreditation. Only regionally accredited institutions will be eligible for transfer credit.
- Verify specific requirements associated with chosen degree program.
High school graduates who have not attended college before are considered entering freshmen – even if they received college credit while in high school through dual credit, AP or IB programs. Transfer students with fewer than 18 hours of college credit also must meet admission requirements for entering freshmen.
Incoming freshmen must do the following to qualify for unconditional admission to Lamar University:
- Receive a diploma from an accredited high school
- Complete at least 14 high school credits in college preparatory courses: 4 credits in English, 3 credits in mathematics, 2 credits in laboratory sciences, 2.5 credits in social sciences (U.S. history, U.S. government, and world history or world geography) and 2.5 credits in college preparatory electives (preferably including 2 credits of foreign language)
- Meet the test-optional admission criteria, or achieve a minimum composite score on the ACT or SAT through the secondary review criteria. (Click here for criteria)
- Submit your high school transcripts via Trex, Speedy, Escript or as a PDF from your high school counselor to lubound@lamar.edu.
Students transferring from other Lamar University programs into a College of Business program must have a minimum overall 2.0 grade point average (GPA) and, if applicable, a minimum 2.0 GPA in business courses.
Students transferring from other colleges or universities into a College of Business program must:
- Have an official copy of all college and/or university transcripts on file by application deadline.
- Be eligible to re-enter all colleges and/or universities previously attended.
- Have a cumulative GPA of at least 2.0 on a 4.0 scale for all work attempted.
- Students who transfer fewer than 18 hours must also submit and meet the entrance credentials and requirements of a first-time college student
Send all required documents to:
Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710
OR
Submit electronically to luadmtran@lamar.edu
I love teaching. I enjoy sharing what I know and find I learn as much from listening to my students.
Komal Karani, Lamar University Faculty
View Komal Karani's profile »Courses
Preview the topics you’ll study in our BBA in Marketing courses
Students registering for business courses in the Bachelor of Business Administration in Marketing online degree program must meet all course prerequisites, including the implicit prerequisite indicated by the course level. The chair of the department offering the course must approve any exceptions. To enroll in 3000 and 4000 level courses, you must have completed 60 hours of coursework.
Students who successfully complete this course will be able to:
- Prepare and present effective oral presentations on a number of topics
- Write a concise, clear, neutral email geared to the target audience
- Write a concise, clear, negative email geared to the target audience
- Prepare an e-portfolio, resume and application email for the job-search process
- Create a LinkedIn account
- Demonstrate effective team communication skills
- Establish productive interviewing skills
Students who successfully complete this course will be able to:
- Articulate the manner in which the legal system and processes work in the United States
- Select the category of law that applies to a given circumstance, such as (1) constitutional law, (2) administrative law, (3) torts, (4) criminal law, (5) international law, (6) intellectual property law, (7) real property law, (8) contract law, (9) internet law, (10) securities regulation, (11) antitrust law, (12) laws related to corporations, partnerships, sole proprietorships and other business entities and (13) bankruptcy law
- Develop business practices that will minimize or prevent legal liability by identifying potential legal issues that could affect their business
- Develop a legal argument by applying the law to a factual situation and communicating their position
By the end of the semester, students will have:
- Developed an understanding of the basic terminology used in the field of finance
- Examined some of the major issues confronting financial managers of business firms
- Applied practical analytical procedures that are used to address the major issues confronting the financial manager
- Examined some of the special problems faced by financial managers operating in a global environment and how these problems may be resolved
- Applied problem-solving skills through the application of theories and concepts to math and word problems on various finance topics
- Described the importance of the finance functional area to the overall success of the firm
By the end of this course, students will have:
- Obtained an in-depth understanding of key management theories regarding motivation, leadership, communication, decision-making and personality
- Participated in related exercises and group discussions that teach team building, appreciation of diversity and professionalism
- Studied conflict management, stress management, counseling, appraising, motivating, rewarding and leading personnel
- Recognized current concerns for management in a global economy
- Participated in critical thinking exercises and simulations to understand current management concerns for making ethical decisions
- Developed an understanding of the environmental constraints that influence organizational decision-making, including the legal, social, political and competitive aspects of organizational strategy 21
Students who successfully complete this course will be able to:
- Describe how changes in businesses’ competitive landscape influence changing IS infrastructure
need - Discuss cloud computing and other current trends that can help an organization address IS
infrastructure-related challenges - Explain organizations’ needs for communication and collaboration
- Categorize the primary information systems components that enable open innovation
- Explain what intellectual property issues arise from engaging in open innovation
- Discuss how information systems can be used for automation, organizational learning and strategic
advantage - Identify the role of information systems and strategy in identifying a business model
- Utilize spreadsheet software to produce business documents
- Describe what enterprise systems are and how they have evolved
- Utilize the keys to successfully implement enterprise systems
Students who successfully complete this course will be able to:
- Discuss the value of marketing, planning and the environmental context in which firms operate
- Analyze the customers through learning their behaviors and conducting research to best determine the appropriate products to offer to whom and how
- Construct an appropriate marketing mix to meet the needs of the consumer
- Appraise how to respond to and maintain an ongoing relationship with customers while maintaining responsible business practices
After completing this course, students should be able to:
- Classify the different types of behaviors exhibited by online consumers
- Execute customer relationship management and experience management strategies
- Recognize the key elements of a website marketing strategy
- Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Create a strategic digital marketing plan
- Utilize digital marketing analytics tools to measure outcomes of digital marketing strategy implementation
- Implement e-mail marketing, social media marketing and mobile marketing strategies
- Identify the legal, ethical, privacy and security considerations in specific digital marketing contexts
Students who successfully complete this course will be able to:
- Discuss the influence of consumers and marketers on each other by analyzing the different approaches to consumer behavior and the positive and negative ways products affect us (including considerations of ethics)
- Analyze the factors (advertising messages, products, other people and ourselves) that affect how consumers make sense of the world and determine what to purchase
- Evaluate how consumers think about products, the steps they use to choose one and what happens after they buy something
- Appraise the external factors that influence our identities as consumers and the decisions we make
Upon completion of this course, students should be able to:
- Define the concepts of market orientation, customer satisfaction, and value
- Recognize and examine marketing processes in various types of organizations and industries
- Identify the challenges in product development
- Illustrate the theory and practice of branding
- Outline the dynamics of market entry
After completing this course, students should be able to:
- Recognize how international marketing addresses the needs of global markets
- Describe how the economic, sociocultural, legal, political and regulatory environments across country markets affect international marketing efforts
- Recognize how multinational companies conduct market research across cultures and segment global markets for targeting and positioning
- Identify the different ways in which a firm may enter global markets
- Implement appropriate product, distribution, promotion and pricing strategies in global markets operating under diverse environmental conditions
- Analyze case studies of global companies addressing marketing challenges in different countries
Students who successfully complete this course will be able to:
- Explain how advertising and integrated brand promotion operate in the macro-environment of business and society
- Analyze the critical aspects of environment for advertising and integrated brand promotion, including the consumer decision-making process, consumer market segmentation and advertising research
- Develop creative and an effective advertising strategy based on the needs of the product
- Build proper advertising plan integrating different media based on the characteristics of traditional and modern media platforms
Students who successfully complete this course will be able to:
- Explain entrepreneurship and discuss its importance
- Discuss reasons people decide to become entrepreneurs
- Identify characteristics of successful entrepreneurs
- Discuss the changing demographics of entrepreneurs in the United States
- Discuss the impact of entrepreneurial firms on economies and societies
- Explain the entrepreneurial process
- Describe the approaches entrepreneurs use to identify opportunities and environmental trends that are most instrumental in creating business opportunities
Students must complete 42 credit hours of General Education courses from the following categories.
Communications – 3 hours from the below.
COMM 1315: Public Speaking
COMM 1321: Business and Professional Speech
DSDE 1371: ASL I
FREN 1311: Beginning French I
SPAN 1311: Beginning Spanish I
Mathematics – 3 hours.
MATH 1332: Contemporary Mathematics I
Life and Physical Sciences – 6 hours from the below.
BIOL 2306: Environmental Science
BIOL 2401: Anatomy and Physiology I
BIOL 2402: Anatomy and Physiology II
CHEM 1306: Chemistry for Allied Health Sciences
CHEM 1311: General Chemistry I
CHEM 1312: General Chemistry II
GEOL 1403: Geology I - Physical Geology
GEOL 1404: Geology II: Historical Geo Lab
SPSC 1301: Space Exploration
Language, Philosophy and Culture – 3 hours from the below.
ENGL 2322: British Literature
ENGL 2326: American Literature
ENGL 2331: World Literature
ENGL 2376: African-American Literature
PHIL 1370: Philosophy of Knowledge
Creative Arts – 3 hours from the below.
ARTS 1301: Art Appreciation
COMM 1375: Film Appreciation
DANC 2304: Dance Appreciation
MUSI 1306: Music Appreciation
American History – 6 hours from the below.
HIST 1301: History of The United States, 1763 to 1877
HIST 1302: History Of The United States, 1877 To The Present
HIST 2301: History of Texas
Government/Political Science – 6 hours.
POLS 2301: Introduction to American Government I
POLS 2302: Introduction to American Government II
Social/Behavioral Sciences – 3 hours from the below.
ANTH 2346: Introduction to Anthropology
BULW 1370: Business Environment and Public Policy
CRIJ 1301: Introduction to Criminal Justice
ECON 1301: Principles and Policies
ECON 2301: Principles of Economics I (Macro)
ECON 2302: Principles of Economics II (Micro)
PSYC 2301: General Psychology
SOCI 1301: Introduction to Sociology
English – 6 hours.
ENGL 1302: Composition II
ENGL 1301: Composition I
Component Area Option – 3 hours.
MATH 1342: Elementary Statistics
