Bachelor of Business Administration in Marketing Online

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This online degree program helps you develop an in-demand skillset applicable to a broad range of marketing roles in any organization.

Apply by: 8/7/25
Start class: 8/21/25

Program Overview

Explore our 100% online BBA in Marketing degree program

In the Bachelor of Business Administration in Marketing online degree program, you will study diverse topics such as market research and analysis, digital marketing, consumer behavior, pricing theory, import/export and more. Launch a rewarding career by gaining applicable skills in brand development and promotional strategies that help your business achieve its goals.

This AACSB-accredited program features coursework carefully designed to teach you the skills employers are looking for and be job-ready immediately upon graduation. Plus, our extensive alumni network and strong corporate partnerships can open valuable networking opportunities and career paths.

In this program, you will learn:

  • Market analysis, pricing policies and product promotion using SAS
  • Digital marketing
  • Market research
  • Promotional mix
  • JMP and Tableau software
  • Oral and written communication
In this program, you will learn:+
  • Market analysis, pricing policies and product promotion using SAS
  • Digital marketing
  • Market research
  • Promotional mix
  • JMP and Tableau software
  • Oral and written communication

Career outcomes for the Bachelor of Business Administration in Marketing include:

  • Media Planner
  • Market Research Analyst
  • Advertising Account Manager
  • Social Media Manager
  • Public Relations Manager
Career outcomes for the Bachelor of Business Administration in Marketing include:+
  • Media Planner
  • Market Research Analyst
  • Advertising Account Manager
  • Social Media Manager
  • Public Relations Manager

Also available:

Lamar University offers a variety of specialized bachelor’s program options. Check out our other online undergraduate programs.

Per Credit Hour $314*
Transfer Credits Up to 90 hours
Credit Hours 120**

Accreditation

AACSB Accredited Logo

The Lamar University College of Business offers you access to a powerful business school alumni network and a business education backed by AACSB International accreditation – the gold standard of quality in business education worldwide.

Apply Now

Need More Information?

Call 866-223-7675

Call 866-223-7675

Tuition

Paying tuition is easy and affordable

The following is the tuition breakdown for students pursuing the Bachelor of Business Administration in Marketing online. Our tuition is affordable and can be paid by the course.

View additional tuition information+
Program Per Credit Hour Per Course
BBA in Marketing $314 $942

*University fees are included in the tuition listed. University fees are able to be covered by Financial Aid if you choose to apply and are qualified.

Tuition and fees are subject to change without notice due to action by the Board of Regents or the Texas State Legislature.

Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.

Financial Aid

Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.

Top Ten Reasons to Enroll in a Lamar University Online Undergraduate Program

Tuition breakdown:

Per Credit Hour $314*

Calendar

Check out the dates you need to know

Our Bachelor of Business Administration in Marketing online program features multiple start dates to accommodate your busy schedule. Find the start date that works best for you and apply before the application deadline associated with it.

View full calendar  + 

8 week coursesProgram Start DateApplication DeadlineDocument DeadlinePayment DueLast Class Day
Summer I5/29/255/8/255/15/255/20/257/31/25
Fall 18/21/258/7/258/7/258/15/2510/7/25
Fall 210/13/259/22/259/29/2510/7/2512/10/25

Now enrolling:

Apply Date 8/7/25
Class Starts 8/21/25

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Apply Now

Admissions

Gather these admission materials for our online BBA in Marketing

The Bachelor of Business Administration in Marketing online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.

Admission Requirements:

  • Online Application
  • Official Transcripts
View all admission requirements +

All applicants must complete an application packet, consisting of:

  • Complete online application and pay an application fee of $25.
  • Submit official transcripts from all high schools, colleges, and universities you have attended.
    • All transcripts are required regardless of accreditation. Only regionally accredited institutions will be eligible for transfer credit.
  • Verify specific requirements associated with chosen degree program.

High school graduates who have not attended college before are considered entering freshmen – even if they received college credit while in high school through dual credit, AP or IB programs. Transfer students with fewer than 18 hours of college credit also must meet admission requirements for entering freshmen.

Incoming freshmen must do the following to qualify for unconditional admission to Lamar University:

  • Receive a diploma from an accredited high school
  • Complete at least 14 high school credits in college preparatory courses: 4 credits in English, 3 credits in mathematics, 2 credits in laboratory sciences, 2.5 credits in social sciences (U.S. history, U.S. government, and world history or world geography) and 2.5 credits in college preparatory electives (preferably including 2 credits of foreign language)
  • Meet the test-optional admission criteria, or achieve a minimum composite score on the ACT or SAT through the secondary review criteria. (Click here for criteria)
  • Submit your high school transcripts via Trex, Speedy, Escript or as a PDF from your high school counselor to lubound@lamar.edu.

Students transferring from other Lamar University programs into a College of Business program must have a minimum overall 2.0 grade point average (GPA) and, if applicable, a minimum 2.0 GPA in business courses.

Students transferring from other colleges or universities into a College of Business program must:

  • Have an official copy of all college and/or university transcripts on file by application deadline.
  • Be eligible to re-enter all colleges and/or universities previously attended.
  • Have a cumulative GPA of at least 2.0 on a 4.0 scale for all work attempted.
  • Students who transfer fewer than 18 hours must also submit and meet the entrance credentials and requirements of a first-time college student

Send all required documents to:

Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710

OR

Submit electronically to luadmtran@lamar.edu

Komal Karani

I love teaching. I enjoy sharing what I know and find I learn as much from listening to my students.

Komal Karani, Lamar University Faculty

View Komal Karani's profile »

Courses

Preview the topics you’ll study in our BBA in Marketing courses

Students registering for business courses in the Bachelor of Business Administration in Marketing online degree program must meet all course prerequisites, including the implicit prerequisite indicated by the course level. The chair of the department offering the course must approve any exceptions. To enroll in 3000 and 4000 level courses, you must have completed 60 hours of coursework.

Expand All
Duration: 15 Weeks weeks
Credit Hours: 3
Concepts of financial accounting. Emphasis is on the conceptual framework of accounting and the preparation and uses of financial statements. Prerequisite: MATH 1314 (Sophomore Standing strongly recommended) or MATH 1324 or MATH 1325.
Duration: 15 Weeks weeks
Credit Hours: 3
This course is designed for non-accounting majors. Uses of accounting information in managerial planning, decision making, and control. Includes study of cost behavior, cost-volume-profit analyses and budgeting. Prerequisite: ACCT 2301 with a minimum grade of “C”.
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasis on practical applications of business writing and speaking scenarios. Course covers how to write memos, letters, resumes, analytical reports, and how to give a professional oral presentation. Prerequisite: Junior Standing.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to the quantitative methods of analysis as applied to business problems. Topics of study include collection of data, statistical description, probability theory, probability distribution, sampling theory, estimation, and introduction to test of hypothesis.
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasis on use of statistics in business decision-making. Topics of study include hypothesis testing, inferences between two populations, analysis of variance, chi-squared and other non-parametric tests, simple-multiple linear regression/correlation analysis, classical time series analysis, and index numbers. Prerequisites: Junior Standing and BUAL 2310 or BUSI 2305
Duration: 8 Weeks weeks
Credit Hours: 3
Survey course emphasizing interaction of business with its external and internal environments. Introduction to public policy process and issues with focus on ethical and moral considerations.
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the legal environment and its impact upon business. Nature and sources of law, administrative and enforcement agencies, and governmental regulations. Students become aware of the legal framework of common business transactions. Prerequisite: Junior Standing.
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes monetary theory; national income analysis; fluctuation and growth; public finance; international trade; and current economic problems.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to economic principles; allocation of resources; determination of output and prices; distribution; and managerial economics.
Duration: 8 Weeks weeks
Credit Hours: 3
A descriptive-analytical approach to the dynamic forces that influence the aggregate level of economic activity. Income and employment determinants; levels of income and employment, stabilization theory; investment and income relationship; monetary and fiscal policies. Prerequisites: Junior Standing and ECON 2301.
Duration: 8 Weeks weeks
Credit Hours: 3
An introductory survey of the principal issues, decision areas, and analytical procedures relevant to the financial management of private business firms including capital budgeting, cost of capital, short and long-term financing, dividend policy and valuation. Prerequisites: Junior Standing and ACCT 2301, ACCT 2302, ECON 2301, ECON 2302, and MATH 1314 (MATH 1325 or MATH 1324 preferred).
Duration: 8 Weeks weeks
Credit Hours: 3
Includes the study of organization behavior concepts such as leadership, motivation, individual behavior, group behavior and communication. Their use in U.S. and multinational organizations in management practice is examined in the context of today’s legal, social, and ethical environment. Prerequisites: Junior Standing and BUSI 2300 or BUSI 3300
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the production function and the analytical tools used to solve problems associated with the development and operation of a production system. Analytical tools include: linear programming, critical path scheduling, waiting line, statistical quality control, and forecasting. Prerequisites: Junior Standing and BUAL 2310 or BUSI 2305, BUSI 2300 or BUSI 3300, and MATH 1325 or MATH 1324.
Duration: 8 Weeks weeks
Credit Hours: 3
The capstone course for the undergraduate business program. This course has been developed to help you understand the task of the strategic management process in a digital global environment. The course assumes that a company’s success depends on you to adapt to rapidly changing markets, globalization, shifting governmental policies, and new technologies. The emphasis of this course will be on sharpening analytical, decision-making, and communication skills. The case study method and/or a global simulation will be used to acquaint the student with probable, authentic strategic situations in the economy. Prerequisites: Junior Standing and FINC 3310, MGMT 3310, MGMT 3320, and MKTG 3310.
Duration: 8 Weeks weeks
Credit Hours: 3
Computers are an integral part of all business activities and careers. This course is designed to introduce potential business majors to the understanding of the roles of computers in business information systems and to learn the basic skills of business software which are essential to support business activities. Students will obtain valuable information, technology knowledge and skills needed in all areas of business. Students will be introduced to the spreadsheets, databases, and basic business transactions using SAP enterprise resource planning software.
Duration: 8 Weeks weeks
Credit Hours: 3
This course gives an overview of why information systems are so important today and how they are transforming organizations and management. The student will understand the relationship between the various types of information systems. They will learn to analyze the relationship between information systems and organizations. Also, students will learn how a database management system organizes information. Students would compare the various types of telecommunications networks and network services and become knowledgeable about new business applications. Students are introduced to basic business transactions, such as Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), and Knowledge Management (KM). The course also covers how the internet can be used for electronic commerce and for electronic business, how the internet is becoming the foundation for new business models, new business processes, and new ways of distributing knowledge. The students will develop proficiency in using application tools, such as spreadsheet and database, for development of Information Systems. In addition, the students are introduced to basic business transactions using SAP -- a widely used Enterprise Resource Planning (ERP) software among the Fortune 500 companies. Prerequisites: Junior Standing and MISY 1373.
Duration: 8 Weeks weeks
Credit Hours: 3
A description and analysis of business activities designed to plan price, promote and distribute products and services to customers. Topics studies include: the marketing environment, consumer buying habits and motive, types of middlemen, marketing institutions and channels, governmental regulations, advertising and current marketing practices. Prerequisite: Junior Standing.
Duration: 8 Weeks weeks
Credit Hours: 3
Tools and techniques of marketing on the Internet are introduced in the context of E-business. From the perspective of strategic marketing, students learn how to effectively leverage technology in applying fundamental marketing theories and concepts to harness the marketing potential of the Internet. Prerequisites: Junior Standing, MKTG 3310 Offered: Fall, Spring
Duration: 8 Weeks weeks
Credit Hours: 3
Acquaints the student with consumer behavior models and behavior research techniques. Prerequisites: Junior Standing, MKTG 3310 Offered: Spring, Summer
Duration: 8 Weeks weeks
Credit Hours: 3
The planning and execution of various marketing activities from the managerial viewpoint are presented, via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept. Prerequisites: MKTG 3310
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of international marketing, world markets, political restraints in trade and international marketing principles. Prerequisites: MKTG 3310
Duration: 8 Weeks weeks
Credit Hours: 3
This course is an overview of the broad field of advertising; creation of primary and selective demand; promotional programs selection; media effectiveness coordination of promotional mix and a selection and determination of advertising. Prerequisites: Senior Standing, MKTG 3310
Duration: 8 Weeks weeks
Credit Hours: 3
Focused on recognizing opportunities in the marketplace; analyzing industry/market trends, size, growth opportunities, niches; capitalizing on opportunities through new business creation. Prerequisites: Junior Standing and MKTG 3310.
Duration: 8 Weeks weeks
Credit Hours: 3
The importance and use of marketing research in business is stressed. A detailed analysis is made of each marketing research step from the formulation of the problem to the preparation of the research report and follow-up. The basic research methods (survey, observational and experimental) are presented. Prerequisites: BUSI 2305, MKTG 3310
Duration: 8 Weeks weeks
Credit Hours: 3
Oral and written cases in the area of marketing management and marketing strategy are utilized (organization, product lines, pricing, channels of distribution, selling, etc). Emphasis is placed on simulated problem solving and decision making in the marketing environment. Prerequisites: BUSI 2305, MKTG 4310, FINC 3310
Duration: 8 Weeks weeks
Credit Hours: 3
This course will provide an overview of Marketing Analytics. There will be a discussion of the importance of analytics in business and its evolving role in the context of data deluge phenomenon in the contemporary business world. We will study critical concepts including artificial intelligence, the state-of-the-art data analytic techniques and experimental design. Students will develop skills including extracting data from the web, accessing data using queries, and data analysis. We will explore analytical tools that are applicable to areas of segmentation, targeting and positioning and marketing mix models. The course proceeds through a combination of lectures and problem assignments, which involves a statistical software package of the student's choice. A major part of the course is a group project, where students are expected to put some of their acquired knowledge to practical use. Prerequisites: senior standing, MKTG 3310, BUSI 2305 or BUAL 2305 with a minimum grade of D in each.

Students must complete 42 credit hours of General Education courses from the following categories.

Communications – 3 hours from the below.

COMM 1315: Public Speaking

COMM 1321: Business and Professional Speech

DSDE 1371: ASL I

FREN 1311: Beginning French I

SPAN 1311: Beginning Spanish I

Mathematics – 3 hours.

MATH 1332: Contemporary Mathematics I

 

Life and Physical Sciences – 6 hours from the below.

BIOL 2306: Environmental Science

BIOL 2401: Anatomy and Physiology I

BIOL 2402: Anatomy and Physiology II

CHEM 1306: Chemistry for Allied Health Sciences

CHEM 1311: General Chemistry I

CHEM 1312: General Chemistry II

GEOL 1403: Geology I - Physical Geology

GEOL 1404: Geology II: Historical Geo Lab

SPSC 1301: Space Exploration

Language, Philosophy and Culture – 3 hours from the below.

ENGL 2322: British Literature

ENGL 2326: American Literature

ENGL 2331: World Literature

ENGL 2376: African-American Literature

PHIL 1370: Philosophy of Knowledge

 

Creative Arts – 3 hours from the below.

ARTS 1301: Art Appreciation

COMM 1375: Film Appreciation

DANC 2304: Dance Appreciation

MUSI 1306: Music Appreciation

American History – 6 hours from the below.

HIST 1301: History of The United States, 1763 to 1877

HIST 1302: History Of The United States, 1877 To The Present

HIST 2301: History of Texas

 

Government/Political Science – 6 hours.

POLS 2301: Introduction to American Government I

POLS 2302: Introduction to American Government II

 

Social/Behavioral Sciences – 3 hours from the below.

ANTH 2346: Introduction to Anthropology

BULW 1370: Business Environment and Public Policy

CRIJ 1301: Introduction to Criminal Justice

ECON 1301: Principles and Policies

ECON 2301: Principles of Economics I (Macro)

ECON 2302: Principles of Economics II (Micro)

PSYC 2301: General Psychology

SOCI 1301: Introduction to Sociology

 

English – 6 hours.

ENGL 1302: Composition II

ENGL 1301: Composition I

 

Component Area Option – 3 hours.

MATH 1342: Elementary Statistics

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