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Bachelor of Science in Communication online

Lamar University's Bachelor of Science in Communication online degree program integrates important aspects of communication theory and practice. You'll build skills in interpersonal communication, public speaking and media writing. Career options include advertising, sales, corporate communications, film, broadcasting and journalism.

About the Program

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Complete coursework
in as few as 48 months
120 credit hours
$248 per credit hour*

The Bachelor of Science in Communication online degree program integrates communication theory with practical application, and students are able to develop a portfolio of skills and abilities valuable to any employer: critical thinking, problem solving, effective listening, trend awareness, persuading, and effective written communication. These skills encompass a range of corporate communication functions essential to Fortune 500 companies, nonprofits, celebrity brands and higher education settings alike.

  • public relations and advertising
  • political affairs, lobbying and public policy
  • community relations, crisis communication, and image repair
  • human resources/employee communication
  • new media and social media marketing
  • marketing communication
  • employee communication
  • media relations and social media outreach
  • school/university public relations and policy

*Price includes distance learning fee.

Courses

The Bachelor of Science in Communication online program gives you the opportunity to explore several communication conventions in many spheres, including business, public relations, politics, pop culture and advertising.

View course schedule (.pdf)

COMM 1307 Introduction to Mass Communication

This course focuses upon the nature of electronic information processes and their impact upon the emerging global culture, introduces the concept of psychological/mythic meaning in media and facilitates the reading of film and television images on both semiotic and symbolic levels. Majors should complete this course during their freshman year. (Fall 2, Spring 2)

Duration: 8 weeks
Credit Hours: 3
COMM 1315 Public Speaking

Principles and practices of public speaking.

Duration: 8 & 15 weeks
Credit Hours: 3
COMM 1318 Interpersonal Communication

Principles and practices of interpersonal communication in various settings. Majors should complete this course during their freshman year. (Fall 1, Summer)

Duration: 8 weeks
Credit Hours: 3
COMM 1370 Communication Studies

An introductory survey of the field. Includes major methodologies and theories as well as a historical perspective. Career options also are explored. Majors should complete this course during their freshman year. (Spring 1)

Duration: 8 weeks
Credit Hours: 3
COMM 1373 Media Writing

Covers all styles of writing for A/V, audio, television, film documentary, advertising, news, etc. Majors should enroll in this course in the semester immediately following successful completion of ENGL 1301. Prerequisite: ENGL 1301 with 'C' or better. (Fall 2, Summer)

Duration: 8 weeks
Credit Hours: 3
COMM 2362 Introduction to Public Relations

Theory, principles and practice in public relations.

Duration: 8 weeks
Credit Hours: 3
COMM 2371 Advertising Principles and Practices

An overview of the field of advertising, examines the economic, social, legal, ethical and creative nature of advertising. Prerequisite: COMM 1373 or approval of instructor (Fall 2)

Duration: 8 weeks
Credit Hours: 3
COMM 3315 Advanced Public Speaking

An in-depth study in the principles and practices of public presentations. Recommended for Majors emphasizing teacher education. Prerequisite: COMM 1315 or participation in high school UIL speech events. (Spring 1)

Duration: 8 weeks
Credit Hours: 3
COMM 3340 Interviewing

Theory and practice in the several types of interview current in the United States including information, employment and persuasive.

Duration: 8 weeks
Credit Hours: 3
COMM 3361 Desktop Publishing

Focuses on the use of computer technology to set type, designs pages, and create camera-ready copy for newsletters, brochure, advertisements, and other publications. Prerequisite: COMM 1373 or approval of instructor. (Spring 2)

Duration: 8 weeks
Credit Hours: 3
COMM 3362 Public Relations Writing

An intensive writing-laboratory course in the production of key public relations materials, including fact sheets, backgrounders, news/press releases, feature stories, brochures and web pages. (Fall 2)

Duration: 8 weeks
Credit Hours: 3
COMM 3365 Corporate Video Production

Designed to help students understand the art and production process of corporate video and television commercials. Students are introduced to writing, producing and directing promotional videos. Students will work with a real client to determine goals and expectations and then work in a team to design and produce the media content for an intended delivery system. (Summer)

Duration: 8 weeks
Credit Hours: 3
COMM 3378 Pop Culture Theories

An introduction to popular culture-based theories with an emphasis on all forms of media.

Duration: 8 weeks
Credit Hours: 3
COMM 3390 Conflict Management & Small Group Communication

Theory and practice of small group communication and conflict management processes. Emphasis in leadership, conflict management, group problem solving, productivity, and conference planning in corporate and public settings. Prerequisite: COMM 1318, Sophomore standing or approval of instructor. (Spring 1)

Duration: 8 weeks
Credit Hours: 3
COMM 4310 Communication Law

An introduction to the legal issues surrounding and affecting communication. Focus is upon Constitutional Bill of Rights, conflicts which generate such issues as libel, privacy, fair trail/free press, obscenity, copyright, etc.

Duration: 8 weeks
Credit Hours: 3
COMM 4340 Organizational Communication

An in-depth study of the dominant theories, principles and practices of communication within the organization through an examination of recent qualitative and quantitative research. Departmental capstone course.

Duration: 8 weeks
Credit Hours: 3
COMM 4350 Corporate Training and Development

A study of learning theories, instructional design, technologies and organizational development practices for application in corporate setting. Prerequisite: COMM 1318, 1373 (FALL 2)

Duration: 8 weeks
Credit Hours: 3
COMM 4362 Public Relations Cases & Campaigns

The study and analysis of historic and current public relations cases and campaigns with emphasis on professional applications. Prerequisite: COMM 2362 (Spring 1)

Duration: 8 weeks
Credit Hours: 3
COMM 4370 Issues Management Seminar

An in-depth examination of current theory and practice in corporate issues management. Prerequisite: COMM 3360, 4310 or 4383 (Spring 2)

Duration: 8 weeks
Credit Hours: 3
COMM 4381 Political Communication

Study of the theories and concepts of the use of communication, including all available media in the American political system. Emphasis will be given to analysis of campaigns, movements, and political personalities. (Fall 1)

Duration: 8 weeks
Credit Hours: 3
COMM 4396 Studies in Media

Selected topics in major areas of media production (journalism, radio, television, film). May be repeated for credit when topic varies. (Fall 1, Spring 2 and Summer)

Duration: 8 weeks
Credit Hours: 3

Calendar

There are several opportunities to begin Lamar University's online Bachelor of Science in Communications program. Find the start date below that works best for you and apply before the application deadline associated with it.

Upcoming Start Dates:

August 28, 2017

Apply by July 31, 2017

October 23, 2017

Apply by September 25, 2017

January 16, 2018

Apply by December 14, 2017

Tuition & Financial Aid

For nearly a century, Lamar University has been committed to offering a high quality education that is also accessible to students at all levels of financial need.

Tuition

Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.

$248

Per Credit Hour. Price includes distance learning fee.

Financial Aid

Ready to get started on your degree program online, but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.

Admissions

Lamar University's online programs have specific requirements that applicants must meet to enroll. Please review the admission guidelines carefully. For specific questions or more details, view our admission FAQs.

Online Application

Submit your application and one-time $25 application fee online.

Official Transcripts

Submit transcripts from all colleges/universities you have attended.

Program-Specific Requirements

Verify the specific admission requirements associated with the program you choose.