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What Is Business Intelligence and Why Is It Important?

To run a business successfully, you must understand your target market’s needs and how your business can meet those needs. Business intelligence, which involves the collection, integration, analysis and presentation of business information, can help you enhance your business. Decision makers at all levels of your organization can use business intelligence to make necessary and effective changes or adjustments that can improve your business.

Making Sense of All the Data

We live in the age of Instagram, Facebook and Twitter, which give businesses access to a lot of data. However, only some of the data that a business collects is relevant; many businesses use a business intelligence system to make sense of it all. Such a system helps business leaders identify important patterns and trends that offer insight into how different business areas work. This knowledge makes it easier to spot opportunities and to create connections between different business areas to take advantage of those opportunities.

Running Your Business Efficiently

Efficiency is critical, especially now that businesses have so much access to consumer data. This data needs proper sorting and interpretation before it can serve any important purpose. Business intelligence allows you to pull data and create reports at the click of a button, facilitating rapid information sharing. This frees up time for other important business activities, which increases productivity.

Learn Consumer Behavior

Businesses can no longer simply rely on quality products to be successful; saturated markets and similar product lines make competition fiercer than ever. A business intelligence system allows you to analyze consumer buying trends, which, in turn, enables you to make quick changes that tap into those trends and improve your business.

An online MBA program can help you gain the necessary management, leadership and financial skills — as well as knowledge about principles and use of data analytics — that you need to succeed in today’s marketplace. There is a high demand for these skills in today’s data-dependent workforce, and this demand will only increase in the future.

Learn about the Lamar University online MBA in Enterprise Resource Planning program.


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