Bachelor of Business Administration in General Business Online

Divider

This online degree program is designed to give you a thorough business background to explore a broad range of career paths in accounting, real estate, insurance, human resource management, marketing and finance while also allowing you the opportunity to specialize in one of several areas.

Apply by: 7/31/25
Start class: 8/21/25

Program Overview

Consider the online Bachelor of Business Administration in General Business at LU

The Bachelor of Business Administration in General Business online degree program from Lamar University is designed to help you develop an understanding of the roles of ethics and public policy in business. Our school of business is among the elite AACSB-accredited universities—a distinction earned by only five percent of the world’s business schools.

You will gain a broad range of computer and data analysis skills including highly sought-after SAP training. In this online BBA program, you will graduate with a solid understanding of economics, finance, marketing and management principles, along with critical communication skills that will set you apart from other business majors in the job market.

In this program, you will learn:

  • An understanding of the roles of ethics and public policy in business
  • A broad range of computer and data analysis skills, including highly sought-after SAP training
  • A solid understanding of economics, finance, marketing and management principles
  • Critical communication skills that will set you apart from other business majors in the job market
In this program, you will learn:+
  • An understanding of the roles of ethics and public policy in business
  • A broad range of computer and data analysis skills, including highly sought-after SAP training
  • A solid understanding of economics, finance, marketing and management principles
  • Critical communication skills that will set you apart from other business majors in the job market

Career outcomes for the Bachelor of Business Administration in General Business include:

  • Marketing Manager
  • Sales Manager
  • Account Manager
  • Human Resources Manager
  • Market Research Analyst
Career outcomes for the Bachelor of Business Administration in General Business include:+
  • Marketing Manager
  • Sales Manager
  • Account Manager
  • Human Resources Manager
  • Market Research Analyst

Also available:

Lamar University offers a variety of specialized bachelor’s program options. Check out our other online undergraduate programs.

Per Credit Hour $314*
Transfer Credits Up to 90 hours
Credit Hours 120**

*Price includes distance learning fee.

Accreditation

AACSB Accredited Logo

The Lamar University College of Business offers you access to a powerful business school alumni network and a business education backed by AACSB International accreditation – the gold standard of quality in business education worldwide.

Apply Now

Need More Information?

Call 866-223-7675

Call 866-223-7675

Tuition

Our budget-friendly tuition can be paid as you go

The following is the tuition breakdown for students pursuing the Bachelor of Business Administration in General Business online. Our tuition is affordable and can be paid by the course.

View additional tuition information+
Program Per Credit Hour Per Course
BBA ­- Gen. Business $314 $942

*University fees are included in the tuition listed. University fees are able to be covered by Financial Aid if you choose to apply and are qualified.

Tuition and fees are subject to change without notice due to action by the Board of Regents or the Texas State Legislature.

Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.

Transfer your credits and stay on budget

Your prior college experience can help reduce your tuition! Use our Tuition Estimator to calculate how affordable a degree can be when you apply previously earned academic credits toward an LU online program.

0
90
Transfer Credits: 0
Your Estimated Tuition: $Your Estimated Tuition:
Apply Now

Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student’s Lamar record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted. Amount of transfer credits accepted varies by program. View the desired program’s webpage for information about its transfer credit parameters.

Financial Aid

Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.

Top Ten Reasons to Enroll in a Lamar University Online Undergraduate Program

Tuition breakdown:

Per Credit Hour $314*

Calendar

Know when to apply, when classes start and when tuition is due

Our online BBA in General Business program features multiple start dates to accommodate your busy schedule. Find the start date that works best for you and apply before the application deadline associated with it.

View full calendar  + 

8 week coursesProgram Start DateApplication DeadlineDocument DeadlinePayment DueLast Class Day
Summer I5/29/255/8/255/15/255/20/257/31/25
Fall 18/21/257/31/258/7/258/12/2510/7/25
Fall 210/13/259/22/259/29/2510/7/2512/10/25
Spring II3/16/262/23/263/2/263/10/265/6/26

Now enrolling:

Apply Date 7/31/25
Class Starts 8/21/25

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Apply Now

Admissions

Find your fit in our online business program

The Bachelor of Business Administration in General Business online program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.

Admission Requirements:

  • Online Application
  • Official Transcripts
View all admission requirements +

University Admission Requirements

All applicants must complete an application packet, consisting of:

  • Complete online application and pay an application fee of $25.
  • Submit official transcripts from all high schools, colleges, and universities you have attended.
    • All transcripts are required regardless of accreditation. Only regionally accredited institutions will be eligible for transfer credit.
  • Verify specific requirements associated with chosen degree program.

High school graduates who have not attended college before are considered entering freshmen – even if they received college credit while in high school through dual credit, AP or IB programs. Transfer students with fewer than 18 hours of college credit also must meet admission requirements for entering freshmen.

Incoming freshmen must do the following to qualify for unconditional admission to Lamar University:

  • Receive a diploma from an accredited high school
  • Complete at least 14 high school credits in college preparatory courses: 4 credits in English, 3 credits in mathematics, 2 credits in laboratory sciences, 2.5 credits in social sciences (U.S. history, U.S. government, and world history or world geography) and 2.5 credits in college preparatory electives (preferably including 2 credits of foreign language)
  • Meet the test-optional admission criteria, or achieve a minimum composite score on the ACT or SAT through the secondary review criteria. (Click here for criteria).
  • Submit your high school transcripts via Trex, Speedy, Escript or as a PDF from your high school counselor to [email protected].

Students transferring from other Lamar University programs into a College of Business program must have a minimum overall 2.0 grade point average (GPA) and, if applicable, a minimum 2.0 GPA in business courses.

Students transferring from other colleges or universities into a College of Business program must:

  • Have an official copy of all college and/or university transcripts on file by application deadline.
  • Be eligible to re-enter all colleges and/or universities previously attended.
  • Have a cumulative GPA of at least 2.0 on a 4.0 scale for all work attempted.
  • Students who transfer fewer than 18 hours must also submit and meet the entrance credentials and requirements of a first-time college student

Send all required documents to:

Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710

OR

Submit electronically to [email protected]

All applicants must submit official, sealed transcripts from each institution attended to the Admissions Office. All degrees must be from a regionally accredited institution. Send transcripts to: Lamar University Online Admissions, P.O. Box 10017, Beaumont, Texas 77710

Check to see if the program is offered to residents in your state before applying by clicking here.

Komal Karani

I love teaching. I enjoy sharing what I know and find I learn as much from listening to my students.

Komal Karani, Lamar University Faculty

View Komal Karani's profile »

Courses

Browse the curriculum for our online BBA in General Business

Students registering for business courses in the Bachelor of Business Administration online degree program must meet all course prerequisites, including the implicit prerequisite indicated by the course level. The chair of the department offering the course must approve any exceptions. To enroll in 3000 and 4000 level courses, you must have completed 60 hours of coursework.

Expand All
Duration: 15 Weeks weeks
Credit Hours: 3
Concepts of financial accounting. Emphasis is on the conceptual framework of accounting and the preparation and uses of financial statements. Prerequisite: MATH 1314 (Sophomore Standing strongly recommended) or MATH 1324 or MATH 1325.
Duration: 15 Weeks weeks
Credit Hours: 3
This course is designed for non-accounting majors. Uses of accounting information in managerial planning, decision making, and control. Includes study of cost behavior, cost-volume-profit analyses and budgeting. Prerequisite: ACCT 2301 with a minimum grade of “C”.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to the quantitative methods of analysis as applied to business problems. Topics of study include collection of data, statistical description, probability theory, probability distribution, sampling theory, estimation, and introduction to test of hypothesis.
Duration: 8 Weeks weeks
Credit Hours: 3
Coming soon
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes monetary theory; national income analysis; fluctuation and growth; public finance; international trade; and current economic problems.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to economic principles; allocation of resources; determination of output and prices; distribution; and managerial economics.
Duration: 8 Weeks weeks
Credit Hours: 3
An introductory survey of the principal issues, decision areas, and analytical procedures relevant to the financial management of private business firms including capital budgeting, cost of capital, short and long-term financing, dividend policy and valuation. Prerequisites: Junior Standing and ACCT 2301, ACCT 2302, ECON 2301, ECON 2302, and MATH 1314 (MATH 1325 or MATH 1324 preferred).
Duration: 8 Weeks weeks
Credit Hours: 3
Includes the study of organization behavior concepts such as leadership, motivation, individual behavior, group behavior and communication. Their use in U.S. and multinational organizations in management practice is examined in the context of today’s legal, social, and ethical environment. Prerequisites: Junior Standing and BUSI 2300 or BUSI 3300
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the production function and the analytical tools used to solve problems associated with the development and operation of a production system. Analytical tools include: linear programming, critical path scheduling, waiting line, statistical quality control, and forecasting. Prerequisites: Junior Standing and BUAL 2310 or BUSI 2305, BUSI 2300 or BUSI 3300, and MATH 1325 or MATH 1324.
Duration: 8 Weeks weeks
Credit Hours: 3
The capstone course for the undergraduate business program. This course has been developed to help you understand the task of the strategic management process in a digital global environment. The course assumes that a company’s success depends on you to adapt to rapidly changing markets, globalization, shifting governmental policies, and new technologies. The emphasis of this course will be on sharpening analytical, decision-making, and communication skills. The case study method and/or a global simulation will be used to acquaint the student with probable, authentic strategic situations in the economy. Prerequisites: Junior Standing and FINC 3310, MGMT 3310, MGMT 3320, and MKTG 3310.
Duration: 8 Weeks weeks
Credit Hours: 3
Computers are an integral part of all business activities and careers. This course is designed to introduce potential business majors to the understanding of the roles of computers in business information systems and to learn the basic skills of business software which are essential to support business activities. Students will obtain valuable information, technology knowledge and skills needed in all areas of business. Students will be introduced to the spreadsheets, databases, and basic business transactions using SAP enterprise resource planning software.
Duration: 8 Weeks weeks
Credit Hours: 3
This course gives an overview of why information systems are so important today and how they are transforming organizations and management. The student will understand the relationship between the various types of information systems. They will learn to analyze the relationship between information systems and organizations. Also, students will learn how a database management system organizes information. Students would compare the various types of telecommunications networks and network services and become knowledgeable about new business applications. Students are introduced to basic business transactions, such as Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), and Knowledge Management (KM). The course also covers how the internet can be used for electronic commerce and for electronic business, how the internet is becoming the foundation for new business models, new business processes, and new ways of distributing knowledge. The students will develop proficiency in using application tools, such as spreadsheet and database, for development of Information Systems. In addition, the students are introduced to basic business transactions using SAP -- a widely used Enterprise Resource Planning (ERP) software among the Fortune 500 companies. Prerequisites: Junior Standing and MISY 1373.
Duration: 8 Weeks weeks
Credit Hours: 3
A description and analysis of business activities designed to plan price, promote and distribute products and services to customers. Topics studies include: the marketing environment, consumer buying habits and motive, types of middlemen, marketing institutions and channels, governmental regulations, advertising and current marketing practices. Prerequisite: Junior Standing.
Duration: 8 Weeks weeks
Credit Hours: 3
Cost accounting with a managerial emphasis: job order and process cost; standard cost and variance analysis; budgetary control; relevant costing for decision making, capital budgeting. Prerequisites: Junior Standing and ACCT 2302 with minimum grade of “C”.
Duration: 8 Weeks weeks
Credit Hours: 3
Analytical techniques used in financial decision making, including ratio analysis, funds analysis, capital structure, dividend policy, financial forecasting, and valuation models. Prerequisites: Junior Standing and FINC 3310.
Duration: 8 Weeks weeks
Credit Hours: 3
A behavior approach to the management of the human resource in business enterprise. The fundamentals of human relations and organizational behavior will be used to structure an understanding of the managerial problems of recruitment, selection, training, promotion, and termination of personnel. Supervision of the work force will be considered as an examination of theories of motivation, communication, and leadership. Prerequisites: Junior Standing and MGMT 3310.
Duration: 8 Weeks weeks
Credit Hours: 3
A survey course emphasizing the need for improved productivity in profit and non-profit organizations. The course will focus on the historical and current aspects of productivity as well as problems and methods of measuring, planning, and implementing productivity programs. Prerequisites: Junior Standing and BUAL 2310 or BUSI 2305 and MGMT 3320.
Duration: 8 Weeks weeks
Credit Hours: 3
Designed to give student overview of the new venture creation process. Includes topics of entrepreneurial psychology opportunities in the marketplace, gathering resources, and the “Business Plan”. Prerequisites: Junior Standing and BUAL 2310 or BUSI 2305, FINC 3310, MGMT 3310, and MKTG 3310.
Duration: 8 Weeks weeks
Credit Hours: 3
The planning and execution of various marketing activities from the managerial viewpoint are presented, via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept. Prerequisites: MKTG 3310
Communication - 6 Hours
Mathematics - 3 Hours
Life and Physical Sciences - 6 Hours
Language, Philosophy and Culture - 3 Hours
Creative Arts - 3 Hours
American History - 6 Hours
Government/Political Science - 6 Hours
Social/Behavioral Sciences - 3 Hours
Component Area Options - 6 Hours
Duration: 8 & 15 Weeks weeks
Credit Hours: 3
Basic forms of expository writing. Frequent themes. Collateral reading in articles and essays of a factual and informative type.
Duration: 8 Weeks weeks
Credit Hours: 3
Application of the fundamentals of speech production to the needs of the professional person. For non-communication majors only.
Duration: 8 Weeks weeks
Credit Hours: 3
The application of common algebraic functions, including polynomial, exponential, logarithmic and rational, to business, economics and the social sciences are addressed. The applications include mathematics of finance, including simple and compound interest and annuities; systems of linear equations; matrices; linear programming and probability, including simple value. Prerequisites: TSI complete or TSI exempt. Students with a TSI score of 336 or higher, or with a S in MATH 0370 may take this course with co-requisite course MATH 0224. Students who are registered for MATH 1324 and MATH 0224 are not allowed to drop these courses due to the state's TSI compliance requirements.
Duration: 8 Weeks weeks
Credit Hours: 3
An introduction to contemporary environmental issues and human interactions with ecosystems. Not to be used as a biology major course.
Duration: 8 Weeks weeks
Credit Hours: 3
Survey of elementary inorganic/organic chemistry and gas laws for allied health science majors. Prerequisites: (High school chemistry or CHEM 1375 with a grade of "C" or better) and (Mathematics Readiness Score>= 700 or MATH 1314 or higher with a "C" or better).
Duration: 8 Weeks weeks
Credit Hours: 3
Elementary survey of structure, function and metabolic processes of molecules in organisms. Designed for students majoring in health sciences. Prerequisites: CHEM 1306, CHEM 1106. Offered: Summer
Duration: 5 & 15 weeks
Credit Hours: 3
Algebra-based review of chemical laws and theory for science, engineering and preprofessional majors. Prerequisites: Mathematics Readiness Score >=700 or MATH 1314 or higher with a C or better
Duration: 8 Weeks weeks
Credit Hours: 3
A continuation of CHEM 1311. Theories of solutions, equilibrium, thermodynamics and kinetics. Prerequisites: CHEM 1311 and CHEM 1111 both with a C or better.
Duration: 8 Weeks weeks
Credit Hours: 3
This course is an introduction to the relationship between human activities, geologic resources and processes and environmental quality. Topics include the relationship between human populations and geologic hazards, as well as how human activities may increase the chances of geologic hazards occurring. Emphasis will be from the geologic perspective, but will include all basic sciences. Field trips are an integral part of this course. Offered: Fall, Spring
Duration: 8 Weeks weeks
Credit Hours: 3
This course is intended to provide a basic understanding of many aspects of space exploration, including discovering the physical make-up of the universe and evidence surrounding its origin, learning the discoveries made in the solar system and evidence surrounding its origin. This course in addition to lecture material will include a class project to assess teamwork skills.
Duration: 8 Weeks weeks
Credit Hours: 3
A close reading of related themes, authors or periods and/or a close viewing of films with related themes or makers. The course will focus on literature, the arts, politics, philosophy or culture. It will not take the place of other 2000 level courses that require ENGL 1301 and 1302. It will not take the place of ENGL 1302. It is intended for students who do not take 6 hours of composition. Course may be repeated when content varies. Pre-requisite: English 1301.
Duration: 8 Weeks weeks
Credit Hours: 3
A historical examination of theories and principles of social and personal conduct ranging from Plato and Aristotle to Mill and Nietzsche. Applications to current issues. Prerequisite: ENGL 1301 Offered: Fall, Spring.
Duration: 8 & 15 Weeks weeks
Credit Hours: 3
An introductory course emphasizing the understanding and appreciation of visual arts (painting, sculpture, and architecture).
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the field of film with emphasis on current trends in cinema, past and present directors, and the historical development of film. Satisfies the Fine Arts core curriculum requirement.
Duration: 8 Weeks weeks
Credit Hours: 3
The synthesis of computer games with a focus on the artistic elements of games, including graphics, animation, audio and narrative.
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the art of dance and its role in world cultures, history and current issues. This course satisfies the fine arts core for non-dance majors. Offered: Fall, Spring, Summer
Duration: 15 Weeks weeks
Credit Hours: 3
Survey of music. Covers the major style periods from the Renaissance to the present with emphasis on the development of basic listening skills and critical thinking. Requires attendance at instructor-specified recitals or concerts.
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the development and history of Jazz as a musical form from its origins in earlier styles to the present. Covers the major styles and musicians with an emphasis on the development of basic listening skills and critical thinking. May require attendance at instructor specified recitals or concerts.
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of the development and history of Rock Music from its origins in earlier styles up to the present. Covers the major styles and musicians with an emphasis on the development of basic listening skills and critical thinking. May require attendance at instructor-specified recitals or concerts. No Prerequisites.
Duration: 15 Weeks weeks
Credit Hours: 3
United States history from the revolutionary period through reconstruction.
Duration: 15 Weeks weeks
Credit Hours: 3
United States history from the post-reconstruction period to the present.
Duration: 15 Weeks weeks
Credit Hours: 3
Texas history from the beginning to the present time.
Duration: 15 Weeks weeks
Credit Hours: 3
The national and Texas constitutions; federalism; political socialization and participation; public opinion and interest groups; parties, voting, and elections.
Duration: 8 Weeks weeks
Credit Hours: 3
The legislative, executive, and judicial branches and the bureaucracy; policy formulation and implementation including civil rights and civil liberties, domestic and foreign policies.
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes monetary theory; national income analysis; fluctuation and growth; public finance; international trade; and current economic problems.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to economic principles; allocation of resources; determination of output and prices; distribution; and managerial economics.
Duration: 8 & 15 Weeks weeks
Credit Hours: 3
Forms of expository and analytical writing. Topics from composition suggested from wide reading in at least two of the three genres: prose fiction, poetry, and drama. Research paper required.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to the quantitative methods of analysis as applied to business problems. Topics of study include collection of data, statistical description, probability theory, probability distribution, sampling theory, estimation of parameters and testing hypothesis. Prerequisite: MATH 1325 or MATH 1324.

Business Electives:

               6 Hours, College of Business, 3000-4000 Level

Outside Electives:

               15 Hours, Non-College of Business

Request More Information

Submit this form, and an Enrollment Specialist will contact you to answer your questions.

  • *All fields required.

  • This field is for validation purposes and should be left unchanged.

Or call 866-223-7675

By submitting this form, I am providing my digital signature agreeing that Lamar University (LU) and its agent, Risepoint, may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend (LU) or to purchase any other goods or services. Privacy Policy. SMS Terms.

Begin Application Process

Begin your application today!
Apply Now
Apply Now
Or call 866-223-7675 866-223-7675

to talk to a representative.

Related Articles