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Learn the FranklinCovey Principles of Leadership Through an MBA in Management

Lamar University founded its online Master of Business Administration (MBA) in Management program on the FranklinCovey principles of leadership and the four roles effective leaders play that predict success:

  1. Inspire trust by displaying credibility, character and competence.
  2. Create a vision by defining goals, direction and the steps along the way.
  3. Execute strategy by applying proven-effective, disciplined processes.
  4. Coach potential and harness the performance capabilities of each employee.

These steps aim to help organizational leaders who can think big and adapt quickly, translate strategy into action and coach and improve performance. Graduates of this program are valued for these capabilities because they result in stronger collaborative teams that maximize the talents and contributions of each employee.

Upon completing Lamar University’s MBA in Management online program, you will possess the necessary skill set to excel as a leader at every level of your organization. This includes staff management, personnel planning, employee incentives and professional development, negotiations and conflict resolution, all of which will enable you to enhance productivity and achieve outstanding outcomes.

Why These Principles Work and Why They Are Needed

FranklinCovey developed The 4 Essential Roles of Leadership as a response to a two-year research project aimed to identify the most critical leadership roles. The project involved conducting over 100,000 interviews with organizational and learning leaders, analyzing leadership studies from around the world and working with over 1 million leaders in organizations of all sizes. The resulting solution helps leaders take on leadership responsibilities within their organization immediately.

These principles are effective in developing business executives and managers because they provide a clear and practical framework to follow. By focusing on these four roles, leaders and aspiring leaders can better understand their strengths and weaknesses and develop strategies to improve their leadership skills. In addition to the online MBA in Management program, the Lamar University College of Business applies these principles in its online Program Certificate in Leadership.

The approach is based on the principle that effective leadership is not just about individual skills and abilities but also about creating a positive and productive work environment that enables individuals to work together and flourish as a team. By emphasizing the importance of trust, purpose, alignment and talent, the standards encourage leaders to create a culture that values collaboration and innovation.

Demographic shifts in the workplace — from the large Baby Boomer generation to Generation X, Millennials and Generation Y — are driving a need for “ready now” leaders. Leaders often get promoted into their positions on the primary basis of technical expertise, and many struggle in their new roles because they lack the training to recognize the mindset and behavioral changes required to achieve results through others. Without understanding these leadership principles, many new leaders do not realize the crucial role of their behavior and character in establishing the team culture.

The FranklinCovey principles provide a practical framework that enables leaders to prioritize their efforts and channel their energy where it will yield the most significant results. As organizations fill their leadership positions with MBA graduates trained in these principles, they lay the foundation for consistent future leadership performance and strong organizational results.

7 Habits of Highly Effective People

Personal, team and organizational effectiveness hinge on a professional’s ability to lead themselves, collaborate with others, exert influence and continuously develop and enhance their capabilities. Even the most capable individuals will not achieve enduring success without mastering fundamental personal habits. FranklinCovey has demonstrated that the following personal and interpersonal habits create a personal paradigm shift for leaders who practice them consistently:

  1. Be proactive by anticipating and applying influence where it can have an impact.
  2. Begin with the end in mind, and always strive toward clear goals with a clear plan.
  3. Put first principles in place, and stay driven by priorities instead of urgent distractions.
  4. Think win-win, and build high-trust, mutually beneficial business relationships.
  5. Seek first to understand, then to be understood by sincerely caring about others’ needs.
  6. Synergize and look for solutions that work for all involved stakeholders.
  7. Sharpen the saw by refueling energy and motivation through renewing personal endeavors.

Apply These Principles Upon Graduation in Your Leadership Roles

Lamar University’s online MBA in Management program provides core business skills and intensive training in proven practices — including the FranklinCovey principles — that develop a collaborative leadership style. As a graduate, you will become a leader who can increase productivity and deliver superior results within each level of your organization. If you are ready to prepare for roles like business operations director, human resources director, business operations consultant or ultimately, a seat in the C-suite, this program can provide the training you need to become a successful leader.

Learn more about Lamar University’s online MBA in Management program.

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