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Bachelor of Science in Communication with a concentration in Communication Studies online

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This online degree program integrates important aspects of communication theory and practice. You'll build skills in interpersonal communication, public speaking and media writing. Career options include advertising, sales, corporate communications, film, broadcasting and journalism.

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Program Overview

The Bachelor of Science in Communication with a concentration in Communication Studies online degree program integrates communication theory with practical application, and students are able to develop a portfolio of skills and abilities valuable to any employer: critical thinking, problem solving, effective listening, trend awareness, persuading, and effective written communication.

icon $248* Total Program Cost
icon As few as 48 months Program Duration
icon 120 Credit Hours
icon $248* Total Program Cost
icon As few as 48 months Program Duration
icon 120 Credit Hours

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These skills encompass a range of corporate communication functions essential to Fortune 500 companies, nonprofits, celebrity brands and higher education settings alike. Focuses include:

  • Advertising
  • political affairs, lobbying and public policy
  • community relations, crisis communication, and image repair
  • human resources/employee communication
  • new media and social media marketing
  • marketing communication
  • employee communication
  • media relations and social media outreach
  • school/university public relations and policy
Have questions or need more information about Lamar University’s online programs?

Tuition

Lamar University is committed to providing students with a quality, affordable education. That’s why our online degree programs offer pay-by-the-course options.

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$248 Per Credit Hour. Price includes distance learning fee.

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Total program cost depends upon transfer hours and program advisement relevant to program requirements. For more information, contact a Lamar University enrollment specialist.

Financial Aid

Ready to get started on your degree program online but need help finding ways to fund your education? We can help you discover student financing sources that include grants, loans and other payment options. Learn more about financial aid here.

Calendar

The Bachelor of Science in Communication with a concentration in Communication Studies online degree program offers multiple start dates to accommodate your personal and professional schedules.

Upcoming Start Dates:

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8-Week Courses Program Start Date Application Deadline Document Deadline Payment Due Last Class Day
Spring II 2019 3/20/2019 2/27/2019 3/6/2019 3/18/2019 5/14/2019
Summer 2019 6/3/2019 5/20/2019 5/27/2019 5/29/2019 7/26/2019
Fall I 2019 8/26/2019 8/5/2019 8/12/2019 8/22/2019 10/16/2019
Fall II 2019 10/21/2019 9/26/2019 10/3/2019 10/16/2019 12/10/2019
16-Week Courses Program Start Date Application Deadline Document Deadline Payment Due Last Class Day
Spring 2019 1/22/2019 1/6/2019 1/14/2019 1/17/2019 5/14/2019
Fall 2019 8/26/2019 8/5/2019 8/12/2019 8/22/2019 12/3/2019
Ready to take the next step toward earning your degree online?

Admissions

Lamar University's online programs have specific requirements that applicants must meet to enroll. Please review the admission guidelines carefully. For specific questions or more details, view our admission FAQs.

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Online Application

Submit your application and one-time $25 application fee online.

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Official Transcripts

Submit transcripts from all colleges/universities you have attended.

* All applicants must submit official, sealed transcripts from each institution attended to the Admissions Office. All degrees must be from a regionally accredited institution. Send transcripts to: Lamar University Online Admissions, P.O. Box 10017, Beaumont, Texas 77710

Check to see if the program is offered to residents in your state before applying by clicking here.

View Admission Requirements +

All applicants must complete an application packet, consisting of:

  • Complete online application and pay a one-time application fee of $25.
  • Official transcripts from all schools (high school and college) attended. Official transcripts are sent from a regionally or nationally accredited institution.
  • Verify specific requirements associated with chosen degree program.

High school graduates who have not attended college before are considered entering freshmen – even if they received college credit while in high school through dual credit, AP or IB programs. Transfer students with fewer than 18 hours of college credit also must meet admission requirements for entering freshmen.

Incoming freshmen must do three things to qualify for unconditional admission to Lamar University:

  • Receive a diploma from an accredited high school
  • Complete at least 14 high school credits in college preparatory courses: 4 credits in English, 3 credits in mathematics, 2 credits in laboratory sciences, 2.5 credits in social sciences (U.S. history, U.S. government, and world history or world geography) and 2.5 credits in college preparatory electives (preferably including 2 credits of foreign language)
  • Graduate in the top 10 percent of their high school class or achieve a minimum composite score on the SAT or ACT

Students transferring from other Lamar University programs into a College of Business program must have a minimum overall 2.0 grade point average (GPA) and, if applicable, a minimum 2.0 GPA in business courses.

Students transferring from other colleges or universities into a College of Business program must:

  • Have an official copy of all college and/or university transcripts on file by application deadline.
  • Be eligible to re-enter all colleges and/or universities previously attended.
  • Have a cumulative GPA of at least 2.0 on a 4.0 scale for all work attempted.
  • Students who transfer fewer than 18 hours must also submit and meet the entrance credentials and requirements of a first-time-in-college student.

Send all required documents to:

Lamar University Online Admissions
PO Box 10017
Beaumont, TX 77710

OR

Submit electronically to luadmtran@lamar.edu

Courses

The Bachelor of Science in Communication with a concentration in Communication Studies online program gives you the opportunity to explore several communication conventions in many spheres, including business, politics, pop culture and advertising.

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COMM 1307: Introduction to Mass Communication

Duration: 8 weeks  |  Credit Hours: 3

This course focuses upon the nature of electronic information processes and their impact upon the emerging global culture, introduces the concept of psychological/mythic meaning in media and facilitates the reading of film and television images on both semiotic and symbolic levels. Majors should complete this course during their freshman year. (Fall 2, Spring 2)

COMM 1311: Introduction to Communication

Duration: 8 weeks  |  Credit Hours: 3

An introductory survey of the field. Includes major methodologies and theories as well as an historical perspective. Career options also are explored. Majors should complete this course during their freshman year.

COMM 1318: Interpersonal Communication

Duration: 8 weeks  |  Credit Hours: 3

Principles and practices of interpersonal communication in various settings. Majors should complete this course during their freshman year. (Fall 1, Summer)

COMM 1373: Media Writing

Duration: 8 weeks  |  Credit Hours: 3

Covers all styles of writing for A/V, audio, television, film documentary, advertising, news, etc. Majors should enroll in this course in the semester immediately following successful completion of ENGL 1301. Prerequisite: ENGL 1301 with 'C' or better. (Fall 2, Summer)

COMM 2335: Argument/Crit Think

Duration: 8 weeks  |  Credit Hours: 3

A study of evidence and reasoning and a critique of them as reflected in current public affairs. Required for Majors with an emphasis in speech/broadcasting teacher education.

COMM 2341: Performance Studies

Duration: 8 weeks  |  Credit Hours: 3

Instruction and practice in the principles of speech applied to performance in the interpretation of prose and poetry. Required for Majors with an emphasis in speech/broadcasting teacher education. Prerequisite: COMM 1315 with a minimum grade of D

COMM 2362: Introduction to Public Relations

Duration: 8 weeks  |  Credit Hours: 3

Theory, principles and practice in public relations.

COMM 2371: Advertising Principles and Practices

Duration: 8 weeks  |  Credit Hours: 3

An overview of the field of advertising, examines the economic, social, legal, ethical and creative nature of advertising. Prerequisite: COMM 1373 or approval of instructor (Fall 2)

COMM 2372: Edit/Copyread

Duration: 8 weeks  |  Credit Hours: 3

The development and use of printing, type recognition, type harmony, design, preparing editorial material, correcting copy. Prerequisite: COMM 1373 with a minimum grade of D

COMM 3301: Intercultural Communication

Duration: 8 weeks  |  Credit Hours: 3

An examination of communication exchange between individuals from different cultures.

COMM 3315: Advanced Public Speaking

Duration: 8 weeks  |  Credit Hours: 3

An in-depth study in the principles and practices of public presentations. Recommended for Majors emphasizing teacher education. Prerequisite: COMM 1315 or participation in high school UIL speech events. (Spring 1)

COMM 3320: Communicating in Families

Duration: 8 weeks  |  Credit Hours: 3

An examination of the ways in which family members communicate, make decisions, settle conflicts, and learn to relate to one another in contemporary American culture.

COMM 3330: Feature Writing

Duration: 8 weeks  |  Credit Hours: 3

Writing focused on skills required for magazine and newspaper feature writing and editorial commentary. Prerequisites: ENGL 1301 and COMM 1373 with a minimum grade of C in each

COMM 3340: Interviewing

Duration: 8 weeks  |  Credit Hours: 3

Theory and practice in the several types of interview current in the United States including information, employment and persuasive.

COMM 3345: Race, Gender and Media

Duration: 8 weeks  |  Credit Hours: 3

Race and gender are just two of the many components that make up what the U.S. media considers "news". Local and national news and Hollywood have had a long history of improperly dealing with race and gender. In this course, we will discuss how race and gender in the news and in Hollywood (among other topics including advertising, music videos and politics) shape the images we have in our minds and how we, the public, can differentiate between what is real and what is propaganda. Prerequisite: COMM 1318 and COMM 3301 with a minimum grade of C, Senior standing (or instructor approval)

COMM 3350: Sports Communication, Media and Popular Culture

Duration: 8 weeks  |  Credit Hours: 3

This course examines the impact sports and the mass media have had and are continuing to have on each other. Topics covered include the evolution of the sports media, sports media relations, ethics and the sports media, the intersection of sports and popular culture and racial and gender issues in sports and the media. Prerequisites: COMM 1373 and COMM 1307 with a minimum grade of C Instructor approval is also required

COMM 3365: Corporate Video Production

Duration: 8 weeks  |  Credit Hours: 3

Designed to help students understand the art and production process of corporate video and television commercials. Students are introduced to writing, producing and directing promotional videos. Students will work with a real client to determine goals and expectations and then work in a team to design and produce the media content for an intended delivery system. (Summer)

COMM 3370: Psych of TV & Film

Duration: 8 weeks  |  Credit Hours: 3

Analysis of excerpts from popular TV shows and films probe how fictional characters and situations exemplify the significance of the unconscious to individual psychological growth and interpersonal relationships, using the depth psychology of Freud, Jung, Rank, and Von Franz.

COMM 3375: Film Theory

Duration: 8 weeks  |  Credit Hours: 3

Storyboarding and lecture analyze classic theories by Balazs, Arnheim, Bazin, Kracauer, Kuleshov, Pudovkin, and Eisenstein. Film and TV examples include Citizen Kane, Metropolis, Beatles movies, Miami Vice, and Star Trek.

COMM 3378: Pop Culture Theories

Duration: 8 weeks  |  Credit Hours: 3

An introduction to popular culture-based theories with an emphasis on all forms of media.

COMM 3390: Conflict Management & Small Group Communication

Duration: 8 weeks  |  Credit Hours: 3

Theory and practice of small group communication and conflict management processes. Emphasis in leadership, conflict management, group problem solving, productivity, and conference planning in corporate and public settings. Prerequisite: COMM 1318, Sophomore standing or approval of instructor. (Spring 1)

COMM 4300: Comm Problems

Duration: 8 weeks  |  Credit Hours: 3

Problems and topics are analyzed through discussion and research. An extensive research project and report is required. Course may be repeated for credit when topics vary. Prerequisite: COMM 1370, 1307 with a minimum grade of D in each and Junior standings)

COMM 4301: Rhetorical Theory & Criticism

Duration: 8 weeks  |  Credit Hours: 3

Reading and detailed study of the theories of principal rhetoricians from ancient to modern times. Prerequisite: Junior standing

COMM 4302: Exploring & Comm Forgiveness

Duration: 8 weeks  |  Credit Hours: 3

Study of the interconnectedness of people, understanding of whom one forgives, and how forgiveness is approached, processed, and communicated

COMM 4310: Communication Law

Duration: 8 weeks  |  Credit Hours: 3

An introduction to the legal issues surrounding and affecting communication. Focus is upon Constitutional Bill of Rights, conflicts which generate such issues as libel, privacy, fair trail/free press, obscenity, copyright, etc.

COMM 4320: Nonverbal Communication

Duration: 8 weeks  |  Credit Hours: 3

Theory, research, analysis and practice in nonverbal communication. Prerequisite: COMM 1318 with a minimum grade of D, Junior standing

COMM 4340: Organizational Communication

Duration: 8 weeks  |  Credit Hours: 3

An in-depth study of the dominant theories, principles and practices of communication within the organization through an examination of recent qualitative and quantitative research. Departmental capstone course.

COMM 4350: Corporate Training and Development

Duration: 8 weeks  |  Credit Hours: 3

A study of learning theories, instructional design, technologies and organizational development practices for application in corporate setting. Prerequisite: COMM 1318, 1373 (FALL 2)

COMM 4360: Research Methods Communication

Duration: 8 weeks  |  Credit Hours: 3

An introduction to quantitative and qualitative research methods specifically applied to communication questions.

COMM 4361: Communication Internship

Duration: 8 weeks  |  Credit Hours: 3

Experience in a real world communication industry setting. Student must interview with the instructor prior to registration. Prerequisite: Junior standing, 3.0 GPA

COMM 4365: New Media & Publishing on Web

Duration: 8 weeks  |  Credit Hours: 3

The study of writing and message production in various new media forms that includes all the available platforms from which to publish.

COMM 4381: Political Communication

Duration: 8 weeks  |  Credit Hours: 3

Study of the theories and concepts of the use of communication, including all available media in the American political system. Emphasis will be given to analysis of campaigns, movements, and political personalities. (Fall 1)

COMM 4383: Persuasion

Duration: 8 weeks  |  Credit Hours: 3

The psychological and emotional principles involved in influencing individuals and groups. An analysis and practice with the speech devices and techniques in effectively motivating audience reaction. Prerequisite: Junior standing

COMM 4390: Communication Theory

Duration: 8 weeks  |  Credit Hours: 3

An in-depth look at the dominant theories used in the study of human communication. Departmental capstone course. Prerequisite: Junior standing

COMM 4395: Studies in Communication

Duration: 8 weeks  |  Credit Hours: 3

Selected topics in major areas of communication. Course may be repeated for a maximum of 12 credit hours when topic varies. Prerequisite: Junior standing

COMM 4396: Studies in Media

Duration: 8 weeks  |  Credit Hours: 3

Selected topics in major areas of media production (journalism, radio, television, film). May be repeated for credit when topic varies. (Fall 1, Spring 2 and Summer)

COMM 4397: Media Projects

Duration: 8 weeks  |  Credit Hours: 3

Projects in the areas of journalism, radio, television and film are analyzed through discussion and research. Student will then produce an original film, radio or television show or journalism project. Prerequisite: Junior standing

*Price includes distance learning fee.

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