The world has become more connected than ever before. Thanks to innovations in communication, in conjunction with social media, everybody has access to a large audience at a moment’s notice.
While the core principles of communication have remained the same over time, the tools have changed and improved radically. In a bachelor’s program in communication, students learn the basics of communication theory, the impact of mass communication, and techniques for crafting effective messages that reach an intended audience.
Communications majors learn how to engage on every level, from interactions with individuals to an online audience of potentially millions. According to Communications-Major.com, “By majoring in communications, students develop a critical awareness of how effective communications contribute positively to personal interactions, business relationships, and the mass dissemination of information through media outlets.”
Studying communications involves developing skills like public speaking, writing and interpretation. This knowledge prepares students for solving communications problems for future employers. Communications skills are versatile and valued in any industry that depends on reaching an audience in a meaningful way.
Analyzing media and understanding messaging are two important skills that communications majors will learn during their program. Communications-major.com says, “Communications majors … possess a thorough understanding of media as a social instrument.” This means honing soft skills like analysis, as well as hard skills like professional formatting for copy.
Media is an ever-evolving part of the modern world, and every business and organization depends on it to accomplish its goals. Understanding how to use media effectively is a huge asset. According to The Princeton Review, “Given the importance of media and marketing in many industries, your expertise in these areas will definitely help you land a job.”
Jobs for Communications Majors
A degree in communications is a versatile one so there are many paths students can take after graduation. Graduates go on to become editors, writers, public relations professionals and more. Communications skills are valuable in virtually every industry.
Some communications majors find careers in social media. The Balance Careers contributor Mike Profita writes, “Social media managers must be good writers in order to compose messages about their organization which will appeal to visitors within media outlets like Facebook, LinkedIn, and Twitter.” As of January 2020, PayScale puts the average salary for social media managers at $50,231 per year.
Another option is public relations. Public relations specialists handle the public perception of an organization, handling the press and media. Profita writes, “Communications majors are well positioned to think strategically about how to influence public perceptions through the media.” As of January 2020, PayScale reports the average salary of public relations specialists is $48,260 per year.
As you can see, a communications degree is one of the most versatile degrees a person can have. It opens the door to countless job opportunities and gives students the skills they need to be an asset in many industries. A bachelor’s in communications can also prepare students for graduate school, which can lead to more satisfying and higher-paying careers in many fields.
Learn more about Lamar University’s online Bachelor of Science in Communication program.