Bachelor of Business Administration (BBA) Articles

The world‘s most successful companies have a not-so-secret advantage: a strong and strategic human resources (HR) function. According to Forbes, high-performing organizations recognize that HR

For prospective students passionate about utilizing data analysis and technological solutions to drive business success, the online Bachelor of Business Administration (BBA) in Management Information

In addition to general business studies and traditional marketing subjects, students in Lamar University’s online Bachelor of Business Administration (BBA) in Marketing program explore business

Lamar University’s Bachelor of Business Administration (B.B.A.) in Entrepreneurship online program covers a broad array of business management subjects to prepare entrepreneurs for the myriad

Running a business involves taking chances, and well-run organizations anticipate the downside of those risks and develop contingencies to eliminate, mitigate or manage them. However,

New technologies, younger financial advisors and fresh investment opportunities are disrupting the wealth management landscape, leading investors to lean towards controlling investments with digital apps.

Lamar University offers a unique, online Bachelor of Business Administration (BBA) in Management Accounting and Analytics degree that integrates the advanced study of accounting and

A Bachelor of Business Administration (BBA) in Marketing online program from Lamar University prepares graduates for an assortment of careers in the field. Students in

Influencer marketing is now the fastest-growing online customer-acquisition channel, ahead of organic search, paid search and email marketing, according to a Tomoson influencer marketing study.

Social media marketing and social selling are indispensable tools for the success of any business in the digital era. Social media marketing involves the use

Kelley Lester spent plenty of time holding down a job after starting a family. It helped put food on the table, but she longed to

Business managers rely on accurate information to strategize, plan and make decisions, and they draw that information from a wealth of raw, unstructured data. Professionals

As a senior at Bop Hope School in Port Arthur, Texas, Jessenia Gutierrez was searching for a career path to take. “A lot of the

Data visualization represents big data in easily digestible forms, such as infographics, graphs, maps and scorecards to highlight trends. When visuals and data work together,

A good idea for putting the right message in front of the right people at the right time will get you a meeting. A great

Earning an online Bachelor of Business Administration (BBA) in Finance from Lamar University can set graduates on the path toward many exciting and lucrative careers.

  Search engine optimization (SEO) is essential to digital marketing success because online consumers conduct trillions of searches each year to learn about products and

When workers in a high-rise office tower complained to their managers about slow elevators, managers gave the building a deadline to solve the problem, or

  As a high school student, Adam Schick discovered a passion that led him to make a choice of college major. “I knew I would

  Businesses have been implementing diversity, equity and inclusivity (DE&I) initiatives for decades. But a recent Forbes article notes that some of these initiatives can

Earning a Master of Science (M.S.) in Management Information Systems (MIS) online from Lamar University can propel a technology-related career to new heights. Information technology

  Businesses worldwide are taking a long, hard look at their diversity and inclusion (D&I) policies and how to make them better. Creating an inclusive

Taking on a management role can be exciting and challenging. Being promoted and trusted to lead employees who will depend on your leadership to help

The dream of being one’s own boss is a common one. Yet successful entrepreneurship does not just happen: A person must have the right skills,

Did you know that entrepreneurship is a popular major for Millennials? A study by Millennial Branding identified entrepreneurship as one of the most common majors for

Financial forecasts are among the most intimidating pieces of any new business plan. Actually putting numbers alongside the conceptual components of the plan give it

If you are thinking about enrolling in a bachelor’s degree program with a management specialization, you may wonder what classes you will be required to take. Of