How Is Data Mining Used in Business?
For prospective students passionate about utilizing data analysis and technological solutions to drive business success, the online Bachelor of Business Administration (BBA) in Management Information
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facultyprofile | Leadership | testimonialFor prospective students passionate about utilizing data analysis and technological solutions to drive business success, the online Bachelor of Business Administration (BBA) in Management Information
In addition to general business studies and traditional marketing subjects, students in Lamar University’s online Bachelor of Business Administration (BBA) in Marketing program explore business
Lamar University’s Bachelor of Business Administration (B.B.A.) in Entrepreneurship online program covers a broad array of business management subjects to prepare entrepreneurs for the myriad
Running a business involves taking chances, and well-run organizations anticipate the downside of those risks and develop contingencies to eliminate, mitigate or manage them. However,
New technologies, younger financial advisors and fresh investment opportunities are disrupting the wealth management landscape, leading investors to lean towards controlling investments with digital apps.
With college approaching, Lane Burris needed to narrow his focus and find the ideal major to suit his passion. “I always had a huge interest
Lamar University offers a unique, online Bachelor of Business Administration (BBA) in Management Accounting and Analytics degree that integrates the advanced study of accounting and
A Bachelor of Business Administration (BBA) in Marketing online program from Lamar University prepares graduates for an assortment of careers in the field. Students in
Influencer marketing is now the fastest-growing online customer-acquisition channel, ahead of organic search, paid search and email marketing, according to a Tomoson influencer marketing study.
Social media marketing and social selling are indispensable tools for the success of any business in the digital era. Social media marketing involves the use
Kelley Lester spent plenty of time holding down a job after starting a family. It helped put food on the table, but she longed to
Business managers rely on accurate information to strategize, plan and make decisions, and they draw that information from a wealth of raw, unstructured data. Professionals
As a senior at Bop Hope School in Port Arthur, Texas, Jessenia Gutierrez was searching for a career path to take. “A lot of the
Data visualization represents big data in easily digestible forms, such as infographics, graphs, maps and scorecards to highlight trends. When visuals and data work together,
A good idea for putting the right message in front of the right people at the right time will get you a meeting. A great
Earning an online Bachelor of Business Administration (BBA) in Finance from Lamar University can set graduates on the path toward many exciting and lucrative careers.
Search engine optimization (SEO) is essential to digital marketing success because online consumers conduct trillions of searches each year to learn about products and
When workers in a high-rise office tower complained to their managers about slow elevators, managers gave the building a deadline to solve the problem, or
As a high school student, Adam Schick discovered a passion that led him to make a choice of college major. “I knew I would
Businesses have been implementing diversity, equity and inclusivity (DE&I) initiatives for decades. But a recent Forbes article notes that some of these initiatives can
Earning a Master of Science (M.S.) in Management Information Systems (MIS) online from Lamar University can propel a technology-related career to new heights. Information technology
Businesses worldwide are taking a long, hard look at their diversity and inclusion (D&I) policies and how to make them better. Creating an inclusive
Taking on a management role can be exciting and challenging. Being promoted and trusted to lead employees who will depend on your leadership to help
It started last year, when one of Forrest Simpson’s employees asked two simple questions: “Where did you go to school?” and “What degree do
Did you know that entrepreneurship is a popular major for Millennials? A study by Millennial Branding identified entrepreneurship as one of the most common majors for
The dream of being one’s own boss is a common one. Yet successful entrepreneurship does not just happen: A person must have the right skills,
Financial forecasts are among the most intimidating pieces of any new business plan. Actually putting numbers alongside the conceptual components of the plan give it
If you are thinking about enrolling in a bachelor’s degree program with a management specialization, you may wonder what classes you will be required to take. Of
If you have not yet started your bachelor’s degree or decided upon a major, an online Bachelor of Business Administration (BBA in Management) can be
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By submitting this form, I am providing my digital signature agreeing that Lamar University (LU) and its agent, Risepoint, may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend (LU) or to purchase any other goods or services. Privacy Policy. SMS Terms.