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facultyprofile | Leadership | testimonialLamar University offers a unique, online Bachelor of Business Administration (BBA) in Management Accounting and Analytics degree that integrates the advanced study of accounting and
A Bachelor of Business Administration (BBA) in Marketing online program from Lamar University prepares graduates for an assortment of careers in the field. Students in
Many question the limits to which artificial intelligence will magnify human effectiveness but also threaten free will. However, with each passing day, we find more
Influencer marketing is now the fastest-growing online customer-acquisition channel, ahead of organic search, paid search and email marketing, according to a Tomoson influencer marketing study.
The widespread tracking, sharing and use of personal information gathered from online sources and devices raise complex ethical and legal issues. Additionally, law enforcement’s increasing
Social media marketing and social selling are indispensable tools for the success of any business in the digital era. Social media marketing involves the use
Kelley Lester spent plenty of time holding down a job after starting a family. It helped put food on the table, but she longed to
Business managers rely on accurate information to strategize, plan and make decisions, and they draw that information from a wealth of raw, unstructured data. Professionals
As a senior at Bop Hope School in Port Arthur, Texas, Jessenia Gutierrez was searching for a career path to take. “A lot of the
Data visualization represents big data in easily digestible forms, such as infographics, graphs, maps and scorecards to highlight trends. When visuals and data work together,
A good idea for putting the right message in front of the right people at the right time will get you a meeting. A great
Earning an online Bachelor of Business Administration (BBA) in Finance from Lamar University can set graduates on the path toward many exciting and lucrative careers.
Search engine optimization (SEO) is essential to digital marketing success because online consumers conduct trillions of searches each year to learn about products and
According to Seed Scientific, the volume of data stored on devices ranging from smartphones to server farms is astronomically vast and continues growing by approximately
When workers in a high-rise office tower complained to their managers about slow elevators, managers gave the building a deadline to solve the problem, or
The power of modern computing is driving rapid developments in science, business and many aspects of everyday life. Much of this has to do with
As a high school student, Adam Schick discovered a passion that led him to make a choice of college major. “I knew I would
Businesses have been implementing diversity, equity and inclusivity (DE&I) initiatives for decades. But a recent Forbes article notes that some of these initiatives can
Are you hooked on crime dramas and true-crime podcasts? Do you dream of working in the field of criminal justice? Are you interested in making
Earning a Master of Science (M.S.) in Management Information Systems (MIS) online from Lamar University can propel a technology-related career to new heights. Information technology
Are you seeking a bachelor’s degree program with excellent career prospects and job options beyond traditional university majors? Would you like to raise your
Businesses worldwide are taking a long, hard look at their diversity and inclusion (D&I) policies and how to make them better. Creating an inclusive
The coursework in a Bachelor of Science in sociology degree program covers a multitude of topics and social issues. One such topic is social movements in
It is no secret that parents are the primary influence in children’s lives. Parents or guardian figures guide what kids eat, where they live and
A generalized undergraduate degree can offer graduates a great deal of versatility in potential career paths. Lamar University’s online Bachelor of Science (B.S.) in
Taking on a management role can be exciting and challenging. Being promoted and trusted to lead employees who will depend on your leadership to help
The killing of George Floyd in Minneapolis sparked worldwide protests and civil unrest over police brutality, racial inequities and the need for criminal justice
Earning a bachelor’s degree in criminal justice can be a great way to start or advance your career as a police officer in Southeast Texas.
In Texas, Child Protective Services (CPS) is a part of the Texas Department of Family and Protective Services (DFPS). According to DFPS, the department
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